Senior Digital Marketing Analyst

6 days ago

London, Greater London, United Kingdom Match Digital Full time £80,000 - £90,000
About the Role

We are seeking a highly skilled Optimisation Manager to join our dynamic conversion science team at Match Digital. As a key member of our global marketing team, you will play a crucial role in driving digital transformation and shaping the marketing narrative for our clients.

Key Responsibilities
  • Lead digital marketing optimisation efforts, CX enhancement, and project management related to digital marketing effectiveness.
  • Develop and implement data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth initiatives.
  • Analyse paid media and website audiences to understand user behaviour and optimise website journeys for higher engagement and conversion.
  • Design and implement A/B testing and data-driven optimisation strategies to continuously improve performance.
  • Develop and maintain dashboards with actionable insights on digital marketing effectiveness and optimisation strategies.
  • Translate complex data findings into actionable recommendations for stakeholders (including leadership).
  • Collaborate with cross-functional teams to ensure data-driven insights inform decision-making across teams.
Requirements
  • Experience as an Optimisation Strategist, Optimisation Manager, or Digital Marketing Analyst, with demonstrable experience driving strategic decision-making that impacts business growth.
  • Exposure to digital optimisation, web analytics, CRO/landing page optimisation & personalisation, and SEO.
  • A proven track record leading and executing complex data analysis projects.
  • Strong commercial acumen and stakeholder management skills, including the ability to lead conversations around priorities, impact, and resources with business stakeholders.
  • Knowledge of data analysis tools and platforms including Adobe Analytics, Adobe Target, Medallia, and basic SQL.
What We Offer
  • The chance to develop your career with a global, multicultural team working on a fascinating customer experience transformation programme.
  • A flexible working environment and the ability to work from home/flexible hours.
  • Private healthcare and private dental insurance.
  • Competitive pension, 26 days holiday (excluding bank holidays).
  • Car lease scheme, season ticket loan and cycle to work schemes.

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