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Senior Digital Marketing Analyst
2 months ago
Job Title: Senior Digital Marketing Analyst
About the Role:
We are seeking a highly skilled Senior Digital Marketing Analyst to join our team at Harnham. As a Senior Digital Marketing Analyst, you will be responsible for leading and setting up the company's marketing analytics and measurement capabilities.
Key Responsibilities:
- Use SQL to extract, manipulate, and analyze data from various sources to assess the performance of digital marketing campaigns
- Collaborate with cross-functional teams to optimize digital marketing strategies based on data-driven recommendations
- Conduct A/B testing and other experiments to evaluate the impact of different marketing tactics on key metrics
Requirements:
- Proven experience as a Marketing/Campaign/Digital Analyst or similar role, with a strong emphasis on using SQL for data analysis
- Expertise in Adobe Analytics or Google Analytics, including setting up custom reports, dashboards, and advanced segments
- Proficiency in data visualization tools such as Tableau, Power BI, or Google Data Studio
- Solid understanding of digital marketing concepts and metrics (e.g., CTR, CPC, ROAS, LTV)
What We Offer:
- Up to £65,000 + benefits
- Hybrid work arrangement