Senior Digital Marketing Analyst
6 days ago
Job Summary
We are seeking a highly skilled Senior Digital Marketing Analyst to join our team at Harnham - Data & Analytics Recruitment. As a key member of our team, you will be responsible for providing data-driven insights to inform digital marketing strategies and optimize campaign performance.
Key Responsibilities
- Extract, manipulate, and analyze data from various sources to assess the performance of digital marketing campaigns
- Collaborate with cross-functional teams to develop and implement data-driven marketing strategies
- Design and execute A/B testing and other experiments to evaluate the impact of different marketing tactics on key metrics
Requirements
- Proven experience as a Marketing/Campaign/Digital Analyst or similar role, with a strong emphasis on using SQL for data analysis
- Expertise in Adobe Analytics or Google Analytics, including setting up custom reports, dashboards, and advanced segments
- Proficiency in data visualization tools such as Tableau, Power BI, or Google Data Studio
- Solid understanding of digital marketing concepts and metrics (e.g., CTR, CPC, ROAS, LTV)
What We Offer
The successful candidate will receive a competitive salary and a range of benefits, including opportunities for professional growth and development.
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