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Digital Marketing Performance Analyst

2 months ago

London, Greater London, United Kingdom Harnham Full time

Job Summary

We are seeking a highly skilled Senior Digital Marketing Analyst to join our team at Harnham, a leading recruitment agency specializing in digital and technology roles. As a Senior Digital Marketing Analyst, you will play a key role in driving business growth by leveraging data-driven insights to inform marketing strategies.

About the Role

  • Develop and implement data-driven marketing strategies to drive business growth and improve customer engagement
  • Collaborate with cross-functional teams to design and execute A/B testing and experimentation programs to evaluate the impact of different marketing tactics on key metrics
  • Utilize SQL to extract, manipulate, and analyze data from various sources to assess the performance of digital marketing campaigns
  • Provide data-driven recommendations to inform marketing strategies and optimize digital marketing spend

About You

  • Proven experience as a Marketing/Campaign/Digital Analyst or similar role, with a strong emphasis on using SQL for data analysis
  • Expertise in Adobe Analytics or Google Analytics, including setting up custom reports, dashboards, and advanced segments
  • Proficiency in data visualization tools such as Tableau, Power BI, or Google Data Studio
  • Solid understanding of digital marketing concepts and metrics (e.g., CTR, CPC, ROAS, LTV)

What We Offer

  • Up to £65,000 + benefits
  • Hybrid working arrangement