Digital Performance Analyst

2 months ago

London, Greater London, United Kingdom whitbread Full time

About the Role

The Digital Performance Analyst plays a crucial role in the Commercial team, delivering in-depth insights into the performance of the business through rigorous analysis and measurement.

Key Responsibilities

  • Deliver and communicate complex performance insights to multiple stakeholders, leveraging analytical capability combined with strong interpersonal skills.
  • Work closely with the Lead eCom Analyst, Senior Commercial Analytics Manager, Product Leads, and Acquisition team, taking direction in terms of priorities and focus.
  • Provide effective insight and robust challenge to drive improvements in the efficacy of digital strategies, influencing both the Acquisition and Product teams.
  • Complete detailed analysis of digital performance, considering web analytic trends by analyzing traffic, conversion, revenue, booking metrics, and drivers of performance.
  • Design robust tests and provide actionable insights and recommendations, working against the roadmap of optimization of marketing (digital acquisition channels or CRM campaigns and workflows) or digital properties (PI website, Business Booker, and apps).

Requirements

  • Experience in Adobe Analytics, SQL, Tableau, Microsoft Excel.
  • Strong data manipulation and visualization skills, with good presentation capability.
  • A good communicator, with a proven ability to manage their own workload and time effectively, with flexibility to balance the priorities and changing needs of multiple stakeholders.
  • Demonstrable experience in an advanced analytical role.
  • Broad, common understanding of digital performance, across both Commercial and Marketing functions.
  • Excellent attention to detail and highly numerate.

About Whitbread

Whitbread is a leading hospitality company that operates a range of brands, including Premier Inn and Costa Coffee. We are committed to delivering exceptional customer experiences and driving business growth through innovation and excellence.

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