Digital Performance Analyst

2 months ago

London, Greater London, United Kingdom whitbread Full time

About the Role

The Digital Performance Analyst plays a crucial role in the Commercial team, delivering in-depth insights into the performance of the business through rigorous analysis and measurement.

This role involves providing rigorous analysis and insight to validate our agreed digital strategies and tactics, support effective decision making, and maximize demand, revenue, and conversion rates.

You will leverage all available sources of digital data and metrics, ensuring that digital tactics are executed effectively, while working with the Acquisition and Product teams to maximize performance across our digital platforms.

Key Responsibilities

  • Deliver and communicate complex performance insights to multiple stakeholders with proven analytical capability combined with strong interpersonal skills.
  • Work closely with the Lead eCom Analyst, Senior Commercial Analytics Manager, Product Leads, and Acquisition team, taking direction in terms of priorities and focus.
  • Provide effective insight and robust challenge to drive improvements in the efficacy of our digital strategies, influencing both the Acquisition and Product teams.
  • Complete detailed analysis of digital performance, considering web analytic trends by analyzing traffic, conversion, revenue, booking metrics, and drivers of performance.
  • Work against the roadmap of optimization of marketing (digital acquisition channels or CRM campaigns and workflows) or digital properties (PI website, Business Booker, and apps), designing robust tests and providing actionable insights and recommendations.

Requirements

  • Experience in Adobe Analytics, SQL, Tableau, Microsoft Excel.
  • Strong data manipulation and visualization skills, with good presentation capability.
  • A good communicator, with a proven ability to manage their own workload and time effectively, with flexibility to balance the priorities and changing needs of multiple stakeholders.
  • Demonstrable experience in an advanced analytical role.
  • Broad, common understanding of digital performance, across both Commercial and Marketing functions.
  • Excellent attention to detail and highly numerate.

About Whitbread

Whitbread is a leading hospitality company that operates a range of brands, including Premier Inn and Costa Coffee. We are committed to delivering exceptional customer experiences and driving business growth through innovation and excellence.

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organization that values diversity and welcomes applications from all backgrounds and perspectives.

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