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About Frasers Group
Frasers Group is redefining retail through digital innovation and unique in-store experiences. We offer a diverse range of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME, providing consumers with access to the world's best sports, premium, and luxury products globally.
Why Choose Us?
At Frasers Group, we encourage a culture of fearless thinking and action. Our mission is to build the world's most admired and compelling brand ecosystem, and our values drive us to create an exceptional experience for both our customers and employees.
The Role: Digital Product Analyst
We are seeking a talented Digital Product Analyst to join our growing team. In this role, you will play a crucial part in shaping our digital strategy by providing data-driven insights and recommendations to optimize our online presence.
Responsibilities:
- Analyze website traffic and user behavior to identify trends and areas for improvement.
- Conduct A/B testing to evaluate the effectiveness of different marketing campaigns and website features.
- Develop reports and dashboards to track key performance indicators (KPIs) and communicate insights to stakeholders.
- Collaborate with cross-functional teams, including product development, marketing, and sales, to implement data-driven solutions.
- Stay up-to-date on the latest digital analytics tools and best practices.
Qualifications:
- Proven experience as a Digital Product Analyst or in a similar role.
- Strong analytical skills with a data-driven mindset.
- Proficiency in using web analytics tools, such as Google Analytics.
- Excellent communication and presentation skills.
- Bachelor's degree in a relevant field, such as marketing, business analytics, or computer science.
