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Integrated Marketing Manager
2 months ago
Integrated Marketing Manager - Quest DE Responsibilities:
- Build the foundation of complex, insights-based audience strategies that help define the consumer marketing strategy for Germany, delivering against both global brand objectives, and local business priorities.
- German Marketing Initiatives: Design and manage with XFN partners innovative solutions to scale business critical programmes (launches, campaigns, partnerships, experiential, etc.).
- Proactively develop insights, and apply to the business to identify gaps and opportunities with clear, actionable takeaways & recommendations.
- A key contributor to developing full funnel marketing campaigns to ensure relevance and impact in Germany, in order to cut through and deliver against agreed campaign goals.
- Partnering with Insights and Decision Science, implement and manage the Germany Learning Agendas to demonstrate the impact and return of marketing investment.
- A measurement first mindset
- partnering with Decision Science to build measurement plans ensuring workstreams deliver quantifiable outcomes.
- Cultivate collaborative relationships with key internal and agency partners to synthesize thinking, crystallize insights, align on strategy, integrate creative cross-functionally, measure the impact and scale learnings.
- 7+ years' experience marketing for consumer-facing brand(s) in Germany and Europe
- Experience developing regional or Germany marketing strategy and integrated consumer campaigns at well established brands
- Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence
- Proven experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level
- Effective and inspiring partner to creative agencies in developing stand-out marketing communications
- Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment
- Outstanding creative sense, plus excellent written and verbal communication skills
- Ability to travel both regionally and internationally, approximately 25% of time
- Fluency in English and German is required as well as having lived in Germany for several years
- MBA/Bachelor's degree
- Additional European languages
- Demonstrated experience and expertise in digital marketing
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