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Global Market Insights and Marketing Integration Specialist
2 months ago
Job Reference Number: 315740
Position: Market Insight and Marketing Integration Manager - Fixed Term for 12 months
Compensation: Competitive salary
Car allowance of £4800 or £4300 cash equivalent, comprehensive family private healthcare, 18% annual bonus potential, and a generous annual leave package of 27.5 days plus bank holidays, increasing to 30 days after a decade of service, alongside a company pension scheme with highly competitive contribution rates.
Employment Type: Fixed Term, Full-time
Work Arrangement: This is a hybrid role requiring attendance at the office, with flexibility based on business needs.
As a key player, you will enhance Royal Mail International (RMI) and Parcelforce's customer reach across 200 countries. You will be part of a dedicated team focused on improving our offerings to a diverse range of account customers, from small and medium enterprises venturing into exports for the first time to large e-commerce companies with established international markets. Our International team is committed to expanding our customers' export capabilities and significantly contributing to the company's profitability.
This is an opportune moment to engage with RMI as we embark on a transformative phase, entering a period of rapid growth that positions our brand at the forefront of the industry.
In this role, you will provide valuable insights and have the opportunity to drive change and achieve success as a Market Insight and Marketing Integration Manager within our International division. Reporting to the Export Account Director, your role will be crucial in collaborating with Marketing and Insight teams to enhance the knowledge base of the International sector.
Key Responsibilities
• Review diverse sources of market, customer, competitor, and economic insights to formulate a strategy that significantly enhances the availability and application of insights within the export team and across Royal Mail/Parcelforce International.
• Identify, assess, and quantify potential growth areas, risks, and commercial returns.
• Collaborate with Royal Mail and Parcelforce International's Commercial marketing, insight, and economics teams to extract international-specific insights, reports, and market summaries when necessary.
• Enhance competitor intelligence by initiating and managing a competitor research and monitoring program focused on pricing, product offerings, and commercial developments.
• Contribute to the product roadmap and all development plans, including pricing strategies.
• Partner with Sales and Customer Service to derive actionable insights from a comprehensive International Voice of Customer approach, while closely collaborating with RM Marketing teams to ensure that the needs of the International sector are effectively managed and evaluated.
• Analyze trends in product performance and the success of product modifications, presenting and owning improvement strategies based on insights and feedback.
• Work closely with RM Marketing teams to ensure that the requirements of the International sector are adequately addressed.
Candidate Profile
To excel in this position, you should possess the following skills and experience:
• Proficiency in synthesizing complex narratives, prioritizing key messages, and expertise in generating and applying insights.
• Ability to swiftly analyze multiple and intricate sources of qualitative and quantitative data and research, transforming them into actionable insights.
• Strong communication skills, capable of synthesizing and articulating various market, customer, and competitor trends and developments in a manner that directly influences product and pricing strategies.
• Comprehensive understanding of the broader business landscape, including its markets, customers, and partners.
• Proven ability to engage and influence senior stakeholders, utilizing market and commercial insights to drive results.
• Highly numerate, capable of sourcing complex data and presenting clear recommendations to senior executives based on this data.
• Knowledge and experience in International distribution is advantageous, including an understanding of macroeconomic and geopolitical factors that impact export businesses.
• Highly motivated with a proactive approach to performance ownership.
• Proven leadership skills with the ability to inspire, develop, and motivate virtual teams across various functions.
Additional Benefits
• RMG Share Schemes - partnership and matching share offer.
• Family-friendly support - enhanced maternity pay, paternity leave, adoption leave, and shared parental leave.
• Discounts and offers - access to over 800 offers to help save on groceries, outings, holidays, and household bills.
• Supportive and generous company sick pay.
• Your Wellbeing - 24/7 access to services and tools for physical and mental health, financial, and social support.
• Lifestyle benefits - options to purchase a car, bike, home technology, or mobile phone, along with various health benefits and insurance products.
• Financial support - resources to assist in managing debt and enhancing financial literacy, including debt consolidation and savings plans.
• Peace of mind with - Healthcare CashPlan, Dental Cover, Additional Life Insurance, Hospital & Death Benefit Plans; Voluntary Critical Illness Insurance.
• Free & discounted RMG products - complimentary keep safe & redirection services, partner discounts.
• Free stamps during the holiday season.
Your Career in Safe Hands
At Royal Mail, we value our employees and strive for them to take pride in their association with our organization.
We possess the assets, infrastructure, and scale that others lack, while also being an integral part of the communities we serve, making billions of vital deliveries annually. We manage the largest B2B customer database in the UK and are among the largest employers in the country, providing one in every 194 jobs.
An operation of this magnitude requires a robust support network, with departments such as HR, Legal, Finance, IT, Risk & Governance, Customer Experience, Sales & Marketing playing essential roles in leveraging the latest technology and business strategies to optimize, automate, and digitize our operations.
Royal Mail is an innovative organization committed to reducing emissions and enhancing air quality in our communities. This commitment includes investments in technologies such as electric vehicles, drones, alternative fuel trucks, and energy improvements to our facilities.
Next Steps
The subsequent stage of the selection process will involve a face-to-face interview comprising competency-based and role-specific questions.
Trust is the foundation of our operations at Royal Mail. We prioritize transparency regarding the qualities we seek and aim to build trust from the outset of your journey with us. The initial step is your interview, and we aim to provide you with the interview questions in advance, allowing you ample time to prepare and present your best examples. Royal Mail Group values both trust and our people.
We take pride in our diverse employee network groups and their active role in fostering belonging and promoting a positive work environment. We are dedicated to inclusion and passionate about our workforce reflecting the communities we serve.
We are committed to supporting any adjustments you may need during the application and hiring process. Please indicate any requirements in your application.
We are Forces family-friendly and a Gold signatory to the Armed Forces Covenant, welcoming applications from ex-Armed Forces personnel, reservists, veterans, cadet instructors, and military spouses/partners.
Closing Date: Please note that this advert may close early if the appropriate number of applications has been reached.
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