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EMEA Integrated Marketing Campaigns Director, Emerging Markets

2 months ago

London, Greater London, United Kingdom SharkNinja Full time
About the Role

We are seeking a highly skilled and experienced Marketing Director to lead our Integrated Marketing Campaigns in the EMEA region. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and achieves our company's objectives.

Key Responsibilities
  • Strategic Planning & Execution:
    • Develop and implement a marketing strategy that aligns with our global and regional objectives.
    • Lead the creation and execution of multi-channel marketing campaigns, ensuring consistency of messaging across all touchpoints.
    • Work closely with regional and global marketing teams to localize global campaigns and ensure relevance to the EMEA market.
    • Manage the EMEA marketing calendar, coordinating with key stakeholders to optimize campaign timing and impact.
  • Team Leadership & Collaboration:
    • Lead and mentor a team of marketing professionals across EMEA, fostering a collaborative and high-performance culture.
    • Collaborate with cross-functional teams, including category marketing, sales, and analytics teams to ensure alignment of marketing efforts with business goals.
    • Build strong relationships with external agencies, vendors, and partners to maximize the effectiveness of marketing initiatives.
  • Market Insights & Analysis:
    • Utilize consumer insights and data analytics to refine marketing strategies and optimize campaign performance.
    • Monitor competitive activity and adjust marketing strategies accordingly.
  • Budget Management:
    • Support in development and management of the marketing budget for the EMEA region, ensuring efficient allocation of resources to achieve maximum ROI.
    • Track and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
  • Brand & Content Management:
    • Manage the localization of campaigns and content to cater to different languages and cultures within the EMEA region.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
  • 15+ years of experience in marketing communications, with a significant portion spent in the EMEA region.
  • Proven experience in leading successful integrated marketing campaigns across multiple channels.
  • Strong understanding of the diverse cultural, economic, and regulatory landscapes within EMEA.
  • Excellent leadership skills with a track record of building and managing high-performing teams.
  • Data-driven mindset with the ability to analyze complex data and translate it into actionable marketing strategies.
  • Exceptional communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
  • Fluent in English; proficiency in additional languages spoken in the EMEA region is a plus.
  • Preferred: Experience in relevant sectors, familiarity with emerging marketing trends and technologies, EMEA experience, willingness to travel.
Personal Attributes
  • Strategic thinker with a creative and innovative approach to marketing challenges.
  • Highly organized, with strong project management skills and the ability to manage multiple priorities.
  • Culturally aware, with the ability to navigate and appreciate the nuances of different markets.
  • Results-driven, with a strong focus on delivering measurable outcomes.
  • Strong interpersonal and team management skills.