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EMEA Field Marketing Director
2 months ago
Tricentis is seeking an experienced marketing professional to lead our EMEA field marketing efforts. As a key member of our EMEA marketing team, you will be responsible for executing segment-specific marketing programs for demand generation, brand awareness, and customer expansion in Northern Europe and France.
Key Responsibilities:- Develop and execute integrated marketing programs to support regional and in-country sales initiatives.
- Collaborate with the EMEA GTM team leadership to develop the marketing strategy and support lead, pipeline, and revenue generation goals.
- Communicate with and educate sales teams on the overall marketing strategy, supporting campaign themes and tactical deliverables.
- Liaise with field sales, channel sales, customer success managers, and BDR teams to ensure alignment on EMEA marketing programs and lead follow-up.
- Identify ways to improve qualified lead to opportunity conversion rates by working with sales reps on messaging, tools, process, and best practices.
- Partner with Global Marketing and Corporate Communications teams to align on global demand generation programs, digital outreach, and local PR coverage.
- Work closely with local Partner Marketing teams to enrich and increase the scale of local tactics, aligning on regional marketing tactic coverage and messaging.
- Manage relevant components of the EMEA marketing budget and marketing calendar.
- Minimum 5 years' experience in B2B marketing in the enterprise software/high-tech industry.
- Proven track record of success in modern marketing practices, incorporating demand generation, digital advertising, events management, and social media.
- Strong project and program management experience, with a focus on delivering marketing campaigns/tactics with support from multiple dispersed stakeholders.
- Excellent communication skills, with experience in building effective reporting and review cadences with cross-functional project and campaign teams.
- Goal and outcome-oriented, with a good understanding of marketing metrics and data measurement, sales targets, sales methodology, and sales strategy.
- Language skills - English required, French preferred (native or fluent).
- Ability to travel - approximately 15%.