Regional Marketing Director

4 weeks ago

London, Greater London, United Kingdom Optimizely Full time

Job Overview

We are seeking a seasoned Director of EMEA Field Marketing to drive regional marketing initiatives and ensure alignment with global marketing strategies. Based out of our London office, this hybrid role will oversee the strategic and operational aspects of field marketing across the EMEA region, including the UK & Ireland (UKI), Middle East & Africa (MEA), Central Europe (CE), and the Nordics.

Key Responsibilities

  • Develop and execute the EMEA field marketing strategy in alignment with global marketing objectives and regional business goals.
  • Provide strategic direction and leadership to the field marketing teams across UKI, MEA, CE, and Nordics.
  • Lead, mentor, and inspire a team of field marketing professionals, fostering a high-performance culture.
  • Gain deep insights into regional markets, customer needs, and competitive landscape to inform marketing strategies.
  • Collaborate with the sales and product teams to identify market opportunities and develop targeted marketing initiatives.
  • Manage the regional field marketing budget, ensuring efficient allocation of resources to maximize ROI.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • Minimum of 10 years of experience in field marketing, with at least 5 years in a leadership role.
  • Proven track record of developing and executing successful marketing strategies in the EMEA region.
  • Strong understanding of regional markets and cultural nuances within UKI, MEA, CE, and the Nordics.
  • Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
  • Strong analytical skills and experience with marketing analytics and reporting.
  • Exceptional communication and interpersonal skills.
  • Ability to work effectively in a fast-paced, dynamic environment.

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