EMEA Regional Marketing Director

4 weeks ago

London, Greater London, United Kingdom 2K Full time
Regional Marketing Director EMEA

Scopely is seeking a seasoned Regional Marketing Director to lead our EMEA marketing efforts for Monopoly Go. As a key member of our global marketing team, you will be responsible for developing and executing a comprehensive marketing strategy to drive growth and brand awareness across the region.

Key Responsibilities:

  • Leverage market insights to develop a marketing and growth plan driving long-term growth and brand equity for Monopoly Go.
  • Collaborate with cross-functional teams to define and develop acquisition and audience goals for Monopoly Go across EMEA.
  • Develop and implement strategies to effectively invest our marketing and media budgets to drive top of funnel growth.
  • Partner with Product Marketing to uphold our brand strategy and scale campaigns that will support our mission and brand values.

Requirements:

  • 10+ years of marketing and growth leadership experience having successfully delivered results driving brand awareness and growth in consumer-focused businesses.
  • Experience in mobile and digital entertainment audience growth strategies in a Global or regional role with proven success in competitive markets.
  • Culturally clued up and immersed in trends with an international approach showing an outstanding understanding of and passion for local nuances, and the ability to translate these into buzz-worthy campaigns.
  • Data-driven leader who can confidently work with performance and media teams on investments and important metrics.
  • To be currently located in the United Kingdom, and willing to work remotely.

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