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Senior CRM Executive- 12 Month FTC

2 months ago

London, Greater London, United Kingdom NBC Universal Full time

ABOUT US

From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place. Available in 45 markets including: Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Montenegro, the Netherlands, New Zealand, North Macedonia, Norway, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the UK on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at

Hayu offers a world of endless reality TV, with over 300 shows, over 10,000 episodes, to download and watch on the go – all ad-free. The majority of shows stream on the service the same day as the USA, including The Real Housewives, Below Deck, Vanderpump Rules and Million Dollar Listing TV franchises. Discover Hayu's sub-genres of reality content: Home & Design, Dating, Fashion and True Crime.

Overview of the Team and Role

The digital marketing team is a centralised team who supports all markets in which Hayu operates, responsible for driving efficient subscriber acquisition by reducing the cost per acquisition and improving subscriber retention by increasing the average lifetime value. The working environment is progressive, dynamic, fun, and fast-paced.

This role will support the CRM Manager in boosting retention and loyalty efforts, delivering best in class multichannel CRM campaigns to drive viewership across Hayu audiences and increase subscriber retention & lifetime value (LTV).

The team are passionate about what they do but also have a clear vision of where they want to be and are now seeking an experienced CRM Executive to join on a 12-month FTC. The ideal candidate would be interested in the entertainment industry, new media, and the opportunity to work in digital business transformation.

Key Responsibilities

  • Managing and executing day to day multi-channel CRM journeys, including emails, in-app messages, push notifications and on-platform messaging.
  • Ability to understand insight and segmentation models to get the relevant messages, to the right user, at the right time on the right channel.
  • Work with the CRM Manager to update the weekly Campaign planning calendar and CRM results tracker to monitor, evaluate and optimise all CRM activity.
  • Employs structured testing plans and techniques to deliver continuous improvement in campaign metrics.
  • Brief and co-ordinate with internal design teams and digital marketing/social teams to ensure weekly tactical CRM campaigns are delivered to a high standard with minimal oversight.
  • Brief any data requirements or report issues/bugs across CRM campaigns and journeys to our relevant third-party agencies.
  • Execute Post Campaign Reports for wider team members and report back interesting learnings to key stakeholders.
  • Work closely with product and customer service teams to ensure customer facing communications (FAQs, on platform communications) are maintained on a regular basis.
  • Braze experience is highly preferable but also open to similar alternatives
  • 2-3 years of experience in a similar CRM role, managing the execution and delivery of direct to consumer (D2C) CRM campaigns across multiple channels (email, push, in-app) essential.
  • Basic knowledge of HTML and CMS systems preferred, but not essential.
  • You will also be self-starter by nature, with a great work ethic and a keen desire to learn.
  • A problem solver who is motivated and organised to deliver work to a high standard and to deadlines.
  • You have the initiative and genuine interest to review campaign performance and make data-driven decisions on optimisation.
  • Knowledge of content subscription businesses advantageous and preferred, but not essential.
  • Comfortable working with ambiguity in a fast-paced, fluid environment where requirements will frequently evolve based on partner, strategy, and product priorities.

REQUIREMENTS

  • Eligible to work in the UK
  • Fluent written and spoken English

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

NBCUniversal's policy is to provide equal employment opportunities to all applicants

and employees without regard to race, color, religion, creed, gender, gender identity

or expression, age, national origin or ancestry, citizenship, disability, sexual

orientation, marital status, pregnancy, veteran status, membership in the uniformed

services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran, you have the

right to request a reasonable accommodation if you are unable or limited in your

ability to use or access as a result of your disability. You can

request reasonable accommodations by emailing