Senior CRM Marketing Manager
1 week ago
About the Role
This is an exciting opportunity to support the Senior CRM Manager in delivering our CRM programmes, achieving customer retention and engagement targets for a variety of Which? subscription products & services.
You will play a key role in executing our quarterly delivery plan, working closely with the Senior CRM Manager to maintain momentum and deliver optimisations, insights, and improvements that drive our CRM capability forwards.
Key Responsibilities
- Deliver retention and engagement targets across our membership bases through planning and implementing CRM activity.
- Work with the Senior CRM Manager to identify, scope, and build key automated CRM journeys and maintain existing customer journeys through regular reviews and test & learn activity.
- Support the integration of a new Customer Data Platform and data strategy, working with the team to maximise its potential and develop new tailored, omnichannel campaigns that impact engagement and retention.
- Champion CRM, sharing the progress of your campaigns with the CRM team and wider marketing team.
About You
- Proven experience of delivering successful CRM marketing activities, with hands-on experience working with a CRM/email provider and a strong understanding of industry best practice.
- Effective organisational and project management skills, with the ability to work in a fast-paced environment.
- Proven numeracy and business analysis skills, with experience and understanding of data analysis and evaluation to meet business needs.
- Skilled communicator with the ability to present to others and work effectively in a team.
Benefits
- 35 hour working week.
- Generous 28 days holiday a year plus Bank Holidays, with the option to buy additional days.
- Award-winning pension scheme.
- Discount site Sodexo.
- Annual Award.
- Healthcare insurance and private medical insurance.
- Discretionary death in service benefit provision.
- Free access to Which? member content and free access to Which? money and legal helplines.
- Work from (almost) anywhere for 4 weeks of the year policy.
The Interview Process
- 1.5 hour interview with two managers.
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