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Senior CRM Marketing Manager

2 months ago


London, Greater London, United Kingdom Which? Full time

About the Role

This is an exciting opportunity to support the Senior CRM Manager in delivering our CRM programmes, achieving customer retention and engagement targets for a variety of Which? subscription products & services.

You will play a key role in executing our quarterly delivery plan, working closely with the Senior CRM Manager to maintain momentum and deliver optimisations, insights, and improvements that drive our CRM capability forwards.

Key Responsibilities

  • Deliver retention and engagement targets across our membership bases through planning and implementing CRM activity.
  • Work with the Senior CRM Manager to identify, scope, and build key automated CRM journeys and maintain existing customer journeys through regular reviews and test & learn activity.
  • Support the integration of a new Customer Data Platform and data strategy, working with the team to maximise its potential and develop new tailored, omnichannel campaigns that impact engagement and retention.
  • Champion CRM, sharing the progress of your campaigns with the CRM team and wider marketing team.

About You

  • Proven experience of delivering successful CRM marketing activities, with hands-on experience working with a CRM/email provider and a strong understanding of industry best practice.
  • Effective organisational and project management skills, with the ability to work independently and as part of a team.
  • Proven numeracy and business analysis skills, with experience and understanding of data analysis and evaluation to meet business needs.
  • Skilled communicator with the ability to present to others and work effectively in a team.

Benefits

  • 35 hour working week
  • Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days
  • Award winning pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
  • Discount site Sodexo which offers large discounts off every day shopping and holidays
  • Annual Award (depending on employee and company performance)
  • Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
  • A discretionary death in service benefit provision equivalent to six times your annual salary
  • Free access to Which? member content and free access to Which? money and legal helplines
  • Work from (almost) anywhere for 4 weeks of the year policy

The Interview Process

  • 1.5 hour interview with two managers

About Which?

We promote a great work-life balance, offering flexible working options in addition to a full-time working week (35 hours). If you wish to discuss any of these options, please contact the Resourcing team.

We value diversity and are committed to creating an inclusive culture where everyone is able to be themselves and reach their full potential.

We are proud to be in the 'Top 25 Inclusive Employers' List and currently ranking 16th.

We want to receive applications from everyone and believe that a diverse workforce helps us to understand and create a positive impact for consumers.

We are a Disability Confident Leader and ensure that everyone can apply and be part of our recruitment processes. We'll make reasonable adjustments if you need them - just let us know when you apply.