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Senior CRM and Marketing Manager

2 months ago


London, Greater London, United Kingdom Healf Full time
CRM and Marketing Manager

Healf is a leading natural wellbeing retailer that has established a strong presence in the market by focusing on four key pillars of health. As a rapidly expanding company, we are seeking a skilled CRM and Marketing Manager to oversee the development and execution of our CRM strategy across various channels.

We believe that CRM is a valuable channel for building long-term, meaningful relationships with our customers. As a CRM and Marketing Manager, you will be responsible for driving our CRM efforts forward and making informed decisions that enhance customer engagement and loyalty.

Key Responsibilities:
  • Develop and execute a comprehensive CRM strategy that aligns with our business goals and objectives, driving significant revenue growth and improving customer engagement.
  • Take ownership of our CRM channel, working closely with our marketing team to launch regular campaigns and flows that educate customers, boost conversions, and foster brand loyalty.
  • Monitor and analyze key performance metrics, providing actionable insights to enhance campaign effectiveness and customer engagement.
  • Conduct A/B tests to optimize email content, subject lines, send times, and other variables for enhanced performance.
Requirements:
  • Strong analytical skills, enabling the interpretation of data for actionable insights and strategic decision-making.
  • Ability to think creatively, empathize with the customer, and understand the Healf brand and values.
  • Thrives on taking responsibility and initiative, possessing the autonomy to make informed decisions and drive results.
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
What We Offer:
  • A competitive salary and benefits package, including free products and 50% staff discounts across everything.
  • Future share options in the company and a bonus structure that rewards performance and achievement.
  • A collaborative and supportive environment with regular exposure to senior executives and opportunities for professional growth and development.
  • A steep learning curve with opportunities to acquire critical business and industry knowledge and skills.