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Integrated Marketing Lead

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London, Greater London, United Kingdom Facebook Full time
At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.Reality Labs is looking for a seasoned Marketer to lead our consumer marketing for Quest in the UK. This person will be responsible for developing distinctive, effective and integrated consumer marketing that builds the Quest brand and accelerates the growth of our business in the UK. This role will be responsible for shaping our success in the UK and have scope to creatively insert Quest into local culture. To bring the world closer together, diversity is a must-have for Meta, not an option. We encourage people with different backgrounds and experiences to help us build better products, make better decisions and better serve our clients.

Integrated Marketing Lead - Quest UK Responsibilities:

  • Provide leadership and coordination of Quest consumer marketing in the UK.
  • Develop a deep understanding of local priorities (business targets, segmentation, priority markets) and cultural customer insights (consumer/market trends, key reasons as well as barriers to purchase, key feature usage) to be a thought partner with both the EMEA and Global teams.
  • Drive creation and execution of integrated marketing strategy & plans for the UK, which consistently deliver against business metrics. Ensuring that previous campaign learnings are being leveraged.
  • Work XFN to create and/or input on insightful briefs drawing on different sources of insights and knowledge to weave together creative narratives, including internal and external data sources, to inspire our creative partners in EMEA and Global.
  • Working closely with EMEA insights team, implement and manage Analytics & Learning Agendas to demonstrate the impact and return of marketing investment for the business in the short- and long-term
  • Communicate effectively with stakeholders and teams, driving transparency, coordination and alignment on UK marketing plans.
  • Cultivate strong working relationships with internal teams, including global and regional marketing teams, Creative, Media, Retail Channel, Sales, Communications, and others, as well as external agency partners, in the development of breakthrough and effective marketing.
Minimum Qualifications:

  • 12+ years' experience leading marketing for consumer-facing brand(s) in the UK Experience developing country marketing strategy and integrated consumer campaigns at well established brands
  • Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence
  • Experience in identifying and leveraging insights and analytics.
  • Understanding of media planning process in the UK
  • Experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.
  • Experience living in the UK for several years with an up to date understanding of UK culture. Written and oral fluency in English.
  • Experience working cross functionally with a geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans and execution
Preferred Qualifications:

  • Experience leading marketing for a consumer technology brand in the UK and therefore knowledge of the CE Retail Channel environment in the UK
  • Proven communicator, able to clearly articulate marketing's role and the importance of the UK in driving the business
  • Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment
  • Creative sense and effective and inspiring partner to creative agencies in developing stand-out marketing communications