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Global Market Insights and Marketing Integration Lead

2 months ago

London, Greater London, United Kingdom Royal Mail Full time

Job Reference Number: 315740

Position: Market Insights and Marketing Integration Manager - Fixed Term 12 months

Compensation: Competitive salary
Car allowance of £4800 or £4300 cash equivalent, comprehensive family private healthcare, 18% annual bonus potential, and a generous annual leave offering of 27.5 days, plus bank holidays, increasing to 30 days after a decade of service, alongside a company pension scheme with highly competitive contribution rates.

Employment Type: Fixed Term, Full-time

Work Arrangement: This is a Hybrid working role requiring attendance at the office, with flexibility needed based on business requirements.

In this pivotal role, you will play a crucial part in enhancing the global reach of Royal Mail International (RMI) and Parcelforce customers across 200 countries. Your focus will be on improving our offerings to a diverse range of account customers, from small and medium enterprises (SMEs) venturing into exports for the first time to established e-commerce giants with existing international markets. Our International team is dedicated to expanding our customers' export capabilities and driving substantial profitability for the organization.

As we embark on a transformative phase, there has never been a more opportune moment to contribute to RMI, which is entering a period of significant growth that positions the brand at the forefront of the industry.

Key Responsibilities

• Conduct comprehensive reviews of market, customer, competitor, and economic insights to formulate a strategy that significantly enhances the provision and application of insights within the export team and across Royal Mail/Parcelforce International.

• Identify, assess, and quantify potential growth areas, risks, and commercial returns.

• Collaborate with Royal Mail and Parcelforce International's Commercial marketing, insight, and economics teams to derive international-specific insights, reports, and market summaries where necessary.

• Enhance competitor knowledge by initiating and managing a competitor research and monitoring program focusing on pricing, product offerings, and commercial developments.

• Contribute to the product roadmap and all development plans, including pricing strategies.

• Partner with Sales and Customer Service to derive actionable insights from a comprehensive International Voice of Customer approach, while closely collaborating with RM Marketing teams to ensure the needs of International are effectively managed and assessed.

• Analyze trends in product performance and the success of product modifications, presenting and owning improvement strategies based on insights and feedback.

• Work in close coordination with RM Marketing teams to ensure the needs of International are adequately addressed.

Candidate Profile
To excel in this role, you should possess the following skills and experience:


• Ability to synthesize complex narratives, prioritizing key messages, with expertise in insight generation and application.

• Proficient in quickly analyzing multiple and complex sources of qualitative and quantitative data and research to derive actionable insights.

• Strong communication skills, capable of synthesizing and articulating multiple market, customer, and competitor trends and developments in a manner that directly influences product and pricing strategies.

• Solid understanding of the broader business landscape, including its markets, customers, and partners.

• Proven ability to engage and influence senior stakeholders, utilizing market and commercial insights to drive results.

• Highly numerate, with the capability to source complex data and present clear recommendations to senior executives.

• Knowledge and experience in International distribution is advantageous, including an understanding of macroeconomic and geopolitical factors affecting export businesses.

• Highly motivated, with a willingness to take initiative and own performance outcomes.

• Proven leadership capabilities, with the ability to inspire, develop, and motivate virtual teams across various functions.

Additional Benefits

• RMG Share Schemes - partnership and matching share offer.

• Family-friendly support - enhanced maternity pay, paternity leave, adoption leave, and shared parental leave.

• Discounts and offers - access to over 800 offers to help save on groceries, outings, holidays, and household bills.

• Supportive and generous company sick pay.

• Your Wellbeing - 24/7 access to services and tools for physical and mental health, financial, and social support.

• Lifestyle benefits - options to purchase a car, bike, home technology, or mobile phone, along with various health benefits and insurance products.

• Financial support - resources to assist in managing debt and enhancing financial literacy, including debt consolidation and savings plans.

• Peace of mind with - Healthcare CashPlan, Dental Cover, Additional Life Insurance, Hospital & Death Benefit Plans; Voluntary Critical Illness coverage.

• Free & discounted RMG products - including free keep safe & redirection services.

• Free stamps during the holiday season.

Career Development

At Royal Mail, we value our workforce and strive to foster pride in our employees regarding their roles within our organization.

We possess the assets, infrastructure, and scale that set us apart, while also being deeply integrated into the communities we serve, making billions of essential deliveries annually. We are responsible for the largest B2B customer database in the UK and are among the largest employers in the country, providing one in every 194 jobs.

Such a vast operation necessitates a robust support network, with HR, Legal, Finance, IT, Risk & Governance, Customer Experience, Sales & Marketing departments playing integral roles in leveraging the latest technology and business strategies to optimize, automate, and digitize our operations.

Royal Mail is an innovative organization committed to reducing emissions and enhancing air quality in our communities, investing in technologies such as electric vehicles, drones, alternative fuel trucks, and energy improvements to our facilities.

Next Steps

The selection process will include a face-to-face interview featuring competency-based and role-specific questions.

Trust is fundamental to our operations at Royal Mail. We aim to be transparent about the qualities we seek and to build trust from the outset of your journey with us. The initial step is your interview, where we will provide you with the questions in advance, allowing you ample time to prepare and present your best examples. Royal Mail Group values both trust and our people.

We take pride in our diverse employee network groups and their active role in fostering belonging and promoting a positive work environment. We are firmly committed to inclusion and passionate about our workforce reflecting the communities we serve.

We are supportive of any adjustments needed during the application and hiring process. Please communicate any requirements within your application.

We are Forces family friendly and a Gold signatory to the Armed Forces Covenant, welcoming applications from ex-Armed Forces personnel, reservists, veterans, cadet instructors, and military spouses/partners.