Marketing Insights Lead
1 week ago
Marketing Insights Lead
Cranberry Panda is seeking an experienced Insights Lead to join their team in Central London. This is a fast-growing eCommerce platform disrupting the energy and renewables sector.
Key Responsibilities:
- Lead consumer, market & marketing insights for the business
- Develop and deliver insights on customer profiles, purchase drivers, and campaign performance
- Manage third-party insight sources and ensure data integrity
- Take briefs from various departments and prioritise stakeholder needs
- Commission external agencies to support insight generation
- Build dashboards for ongoing reporting and make strategic recommendations
Requirements:
- 8+ years' experience in a similar role
- Strong analytical, presentation, and communication skills
- Experience with tools like Adobe Analytics, Datorama, Adalyser, etc.
- Ability to work independently and collaborate across teams
- Experience in multi-category eCommerce or research agencies
- Experience working with marketing & product teams
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