Integrated Marketing Lead

2 months ago

London, Greater London, United Kingdom Amazon EU SARL (UK Branch) - D67 Full time
About the Role

We are seeking a highly experienced and results-driven Senior Campaign Manager to join our Cross Channel Marketing XCM Team at Amazon EU SARL (UK Branch) - D67. This is a 12-month fixed-term contract, and we are looking for a marketing professional who can help create and execute EU Retail advertising campaigns.

Key Responsibilities
  • Integrated Communications Brief and Plans: Ownership of the integrated communications brief and plans, overseeing all aspects of the campaign process from strategy to ideation to execution to measurement.
  • Lead Integrated Campaigns: Lead the development of fully integrated campaigns, driving collaboration with a sizable team of cross-functional partners, including business, onsite, project management, paid media, creative, PR, and beyond.
  • Multi-Marketplace Creative Asset Development: Manage multi-marketplace creative asset development and delivery.
  • Business Partnerships: Partner closely with key business partners in the Amazon Stores organization, particularly deals, on initiative strategies and plans.
  • Country Partnerships: Develop and manage relationships with key country partners, developing a deep understanding of country goals, strategies, insights, and opportunities.
  • Communication and Stakeholder Management: Lead integrated communication plan and campaign meetings and reviews with senior leaders and stakeholders and global partners.
Requirements
  • Extensive Experience: Extensive experience in integrated consumer marketing/brand management.
  • Education: Bachelor's degree or equivalent professional experience.
  • Team Management: Experience managing teams.
  • Data Analysis: Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Cross-Functional Collaboration: Experience driving direction and alignment with cross-functional teams.
  • Performance Measurement: Experience using data, reporting, or tools to measure performance and make adjustments accordingly.
Preferred Qualifications
  • E-commerce Experience: Experience with e-commerce.
  • Integrated Communication Strategies: Significant experience driving integrated communication strategies and plans with deep business integration.
  • Communication Skills: Superior verbal and written communication skills, with proven ability to engage and navigate senior leadership.
  • Creative and Media Team Leadership: Extensive experience leading cross-functional creative and media teams.
  • Retail Sector Experience: Experience in the retail sector and developing marketing tactics for big sales or deal events.
  • Paid Media Channels: Deep expertise of paid media channels and nuances.
  • Marketing Measurement: In-depth understanding of marketing measurement.
  • International/Global Work: Experience driving international/global work.
  • Advanced Degree: Advanced business or marketing degree (or equivalent training).

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