Marketing Automation Lead

2 months ago

London, Greater London, United Kingdom GIMO Global Interactive Marketing Online Ltd Full time

About GIMO Global Interactive Marketing Online Ltd

GIMO Global Interactive Marketing Online Ltd is a leading provider of online marketing solutions, specializing in the iGaming, Sports Betting, Poker, and Casino industries. Our company has been recognized for its commitment to employee centricity, earning a silver award at the UK Employee Experience Awards in London.

We have a diverse team of experts in marketing, affiliation marketing, development, web design, content, analysis, software development, and customer service. Our team works closely with leading global gaming brands to deliver innovative solutions that drive value for customers and the organization.

About the Role

We are seeking a highly skilled Customer Relationship Management Director to lead our CRM strategy and team. The successful candidate will be responsible for creating, managing, and optimizing our CRM strategy across multiple markets, including Finland, Brazil, Denmark, Germany, France, Austria, and.com.

The CRM Director will own the automated lifecycle strategy, creating a roadmap for delivery, optimization, and testing. They will lead on-going segmentation of the customer base to identify insights and target customer segments with relevant communication. The CRM Director will also lead weekly and monthly campaign/lifecycle reporting and commercial analysis, confidently dissecting the data to provide recommendations and key takeaways.

Key Responsibilities

  • Lead a growing team to plan, create, and optimize a multi-channel CRM strategy.
  • Establish quarterly objectives for the team, oversee their progress, and ensure successful achievement to maintain alignment with overall company goals.
  • Own the automated lifecycle strategy, creating a roadmap for delivery, optimizations, and testing approach.
  • Lead on-going segmentation of the customer base to identify insights and target customer segments with relevant communication.
  • Lead weekly and monthly campaign/lifecycle reporting and commercial analysis, confidently dissecting the data to provide recommendations and key takeaways.
  • Identify and understand data requirements needed to optimize team operations and work with stakeholders to fulfill requests.
  • Mentor team members and foster their professional development by identifying skill gaps, providing training opportunities, and offering continuous feedback and support.
  • Establish and maintain relationships with stakeholders, including country managers, design, copywriters, compliance, and customer service.
  • Work closely with operational teams to answer escalated support queries and maintain a strong team ethic.
  • Develop and present clear CRM strategy communication plans using PowerPoint to inspire marketing and commercial colleagues.
  • Manage the process of translating strategies into detailed campaign plans for delivery teams to manage through targeting, data selection, and creativity.
  • Oversee campaign analysis and test and learn plans to consistently improve programmed performance.
  • Ensure a clear and coherent data strategy to support the execution of our communication.

Requirements

  • Proven CRM management experience in a similar role, ideally in the sports betting and gaming environment.
  • Minimum of 4 years CRM experience.
  • Experience using Optimove or similar platform.
  • Experience in running multichannel campaigns.
  • Highly customer-centric with a good understanding of CRM strategies and practices.
  • Knowledge and interest in online gaming products and the online Sportsbook and Gaming.
  • Applied understanding of lifecycle development and optimization.
  • Extremely organized with a passion to drive optimization through quantitative and qualitative insight.
  • Data-focused and ROI-driven.
  • Ability to build strong working relationships.
  • Confident in communicating and presenting with core stakeholders across the business.
  • Experience presenting to senior stakeholders, with excellent Excel and PowerPoint skills.
  • Ability to work with analysts to build reporting capabilities, ensuring a clear understanding of customers and marketing effectiveness.
  • A marketing/business degree-level qualification or equivalent would be desirable.

Benefits

  • Hybrid working arrangement (3 days in office, 2 days remote).
  • Work from abroad up to 4 weeks per year.
  • End-of-year discretionary bonus.
  • Pension scheme.
  • Private health insurance.
  • Pizza and drinks every Friday.
  • Perkbox.
  • Employee wellbeing program.
  • Learning and development programs.
  • Staff social engagement activities.

GIMO Global Interactive Marketing Online Ltd is committed to equality of opportunity for all staff and encourages applications from individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships.

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