Head of Communications and Engagement

3 weeks ago

London, Greater London, United Kingdom Red Tractor Assurance Full time

About Red Tractor

Red Tractor is a leading food assurance scheme in the UK, dedicated to ensuring the highest standards in food safety, animal welfare, and environmental protection. Established in 2000, Red Tractor works closely with farmers, food producers, and retailers to provide consumers with traceable, safe, and responsibly farmed products. Our logo is a trusted symbol of quality, found on a wide range of British food and drink, reassuring shoppers that they are supporting sustainable and ethical farming practices.

Purpose of Red Tractor's Head of Communications and Engagement

To be a key stakeholder in driving Red Tractors credibility as a world-leader in food chain assurance using our standards, independent assessment and consumer recognition as proof points.

The Head of Communications and Engagement has the critical role of providing oversight and ensuring consistent messaging across all stakeholders that Red Tractor interacts with from farm to fork.

At the Head of Communications and Engagement for Red Tractor you will:

  • Actively lead and manage the development and execution of Red Tractor's communications and member engagement strategies, to drive up understanding and to defend, protect and enhance the reputation of Red Tractor.
  • Lead, develop and support the communications team to act as the guardian of Red Tractor messaging to consumers, members and the food and farming sector, ensuring its relevance, consistency, and the simplification of technical issues.
  • Deliver compelling and evidence-based communications across a wide spectrum of issues and a range of channels.
  • Review Red Tractors public communication and presence across the sector and communications platforms – including what Red Tractor is communicating and how it is being communicated.
  • Create a compelling public image of, and narrative for, Red Tractor, which draws our audience in, creating and communicating positive content.
  • Develop and roll-out creative, compelling campaigns across a range of media platforms on issues critical to Red Tractor, to win the best outcome we can in which our members and the sector can thrive.

    To qualify as the Head of Communications and Engagement for Red Tractor you must:
    • Be an excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
    • Be an experienced manager with evidence of developing and operating a successful and motivated communications team.
    • Have strong interpersonal skills, executive presence and credibility to build and maintain a wide range of stakeholder relationships.
    • Have the ability to operate with poise under pressure, including in public. Be able to work to tight deadlines.
    • Ideally have a network of contacts within the food sector, and with key farming and consumer media.
    • Be a communications practitioner with the ability to counsel senior executives on crisis communications.
    • Have strong project and brand management experience, analytical, planning and influencing skills alongside an awareness of key UK farming policy.
    • Be a team player able to work with multiple business functions, to deliver communications for multiple audiences- consumers, farmers, food businesses and influencers.
    • Be able to work with key stakeholders and food businesses to deliver positive messages about the benefits of assurance to members and the British food and farming.

      To Apply for the position of Head of Communications and Engagement for Red Tractor:

      For more information on the opportunity of Head of Communications and Engagement for Red Tractor please proceed to You will be linked to the website of our selected search partner, Berwick Partners. There you will apply as well as access the full job description.

      For an informal conversation about the role please contact Tom Ewen from our selected search partner, Berwick Partners. You can contact Tom on

      To apply please submit an up-to-date copy of your CV along with a covering statement which highlights your motivations towards this opportunity and capabilities in a position of this kind.

      The close date for your application is set for 23:59 on the 15th September 2024

      If you have difficulties applying online, please contact the Berwick Partners recruitment team on

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