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Integrated Marketing Manager

2 months ago

London, Greater London, United Kingdom eBay Full time

At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the Team and Role:

eBay Ads is reinventing advertising at eBay. We're crafting innovative brand and sellers solutions to optimize the ad monetization and experience on eBay. Our goal is to build a valuable experience for both buyers and sellers, while also driving performance for advertisers. To that end, we are innovating rapidly in the ad-tech space and there is no shortage of new challenges for motivated individuals.

We are seeking an Integrated Marketing Manager in the UK to help support our regional and global SMB and C2C seller communication strategy and execution. In this role you will work closely with the Global Head of Marcom and Events, Analytics, Performance Marketing, Product Marketing, Product and more to help craft, deploy, experiment, measure and iterate on marketing initiative to drive awareness, consideration, adoption and retention.

What you will accomplish:

  • Drive awareness of eBay Ads and our suite of advertising solutions within the seller community specifically C2C and SMB.
  • Support the development of the C2C strategy and bring the strategic plan to market.
  • Plan and implement digital campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), display advertising, social media and content marketing
  • Conceptualize and implement seller-centric messages/content that celebrates selling success and highlight the unique ways ads is helping sellers of all sizes grow their business.
  • Work hand-in-hand with external vendors to raise the bar and test mediums and channels.

What you will bring:

  • Bachelor's degree in Marketing, Advertising, English, Communications or related field.
  • 5+ years of relevant marketing experience (bonus points for experience in eCommerce media)
  • Experience in developing & delivering strategic plans to drive commercial objectives that ladder up to overall company-wide business goals.
  • Ability to juggle, prioritize and meet deadlines in a rapidly changing, fast paced and ambiguous environment
  • Advocate for quality, bringing an eye for detail
  • Self-starter who seeks out growth opportunities and projects and is capable of completing them start-to-finish cross-functionally
  • Experience in SEM and SEO
  • Customer champion
  • Excellent oral and written communication skills
  • A team player who believes in 'we' over 'me'. Excellent relationship building skills, and a proven track record of collaborating effectively and with positivity.

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