Brand Activation Manager UK

2 months ago

London, Greater London, United Kingdom PEAK PERFORMANCE Full time
Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.

At Peak Performance, we are committed to empowering an active lifestyle with a perfect mix of style and performance in a high-quality and sustainable product offering. Peak Performance is part of Amer Sports which is a global community of some of the world's most recognized, credible, and respected sports and outdoor brands.

We are an international company that is on a growth journey that means there are great development opportunities. We're gearing up to launch our very first store in the UK, right in the heart of London's Covent Garden.

As our Brand Activations Manager, you will be responsible for creating and implementing inspirational and impactful marketing plans in our Key City London, targeting to increase brand awareness, build an emotional connection with our consumers, grow our local community and support business growth.

This role is a temporary full-time position for at least 6 months and we are hiring either on a temporary employment or on a consultancy basis as freelancer. The position is based in London and reports to our Head of Consumer Experience.

Key Responsibilities:

Lead the development of the regional holistic brand marketing and key city plan. Lead the implementation of all product and brand campaigns in the region (Instore product campaigns and events, PR, comms & influencer marketing, whls marketing) Collaborate with the global paid media manager to ensure alignment on the regional paid media plan. Collaborate with the global social media manager to ensure relevant content for the local market. Lead the briefing of local agencies, (PR, events, influencer marketing, in-store) according to global strategy and guideline and be the main point of contact for these agencies on an operational level. Ensure campaigns are executed within budget to the highest standard and in accordance with global brand direction and local business priorities. Work closely with the global marketing team in the NPD process to ensure regional needs are met. Own the regional brand activation budget. Job Requirements:

+6 years of experience from marketing roles in international DTC lead brands in the sporting goods or outdoor industries. Proven track record in executing successful 360 campaigns. Deep understanding of local market and consumer needs. Strong communication skills. Team player with proven ability to work cross functionally to achieve goals and objectives. Bachelor's degree in marketing. What we offer:

The chance as the trailblazing brand activation manager in a new market, playing a key role in the expansion of our brand. The thrill of being part of a small brand on a big journey with the opportunity for growth and advancement within the company. Ongoing training and development opportunities. A supportive and collaborative team environment. Clothing allowance and employee discount on all Amer Sports brands. Competitive benefits package. We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We're small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds.

If our values inspire you and you share our passion for outdoor sports and products that combines style and performance, we want you to join our winning team. Apply now and unlock your freeride spirit

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