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Strategic Brand Activation Manager

2 months ago

London, Greater London, United Kingdom CV-Library Full time

Job Summary:

We are seeking a highly skilled and experienced Strategic Brand Activation Manager to join our in-house Brand and Marketing team at CV-Library. As a key member of our team, you will be responsible for developing and implementing innovative brand activation campaigns that drive engagement, increase awareness, and foster customer interaction across all touchpoints.

Key Responsibilities:

  1. Campaign Strategy & Execution: Design and execute comprehensive brand activation campaigns that align with business goals and brand positioning. This involves everything from concept development to implementation across multiple channels, such as experiential events, pop-ups, sponsorships, retail activations, and digital/virtual platforms.
  2. Regulatory Compliance: Develop creative yet compliant messaging and experiences, working closely with legal teams to ensure all activations meet regulatory requirements.
  3. Collaborative Implementation: Partner with internal creative teams and external vendors to realize activation concepts. Oversee the entire project lifecycle, from briefing to final execution.
  4. Performance Analysis: Monitor, analyze, and report on the effectiveness of brand activation campaigns, using data-driven insights to enhance current and future initiatives.
  5. Budget Management: Manage and allocate budgets for all brand activation activities, ensuring efficient use of resources without sacrificing quality.
  6. Brand Stewardship: Advocate for the brand across all activations, ensuring consistency in messaging, tone, and visual identity.

Requirements:

  1. Demonstrable expertise in designing and implementing brand activation campaigns that boost engagement and foster brand loyalty.
  2. Advanced project management capabilities, adept at overseeing multiple campaigns concurrently.
  3. Skilled at thriving in a fast-paced, dynamic environment with shifting priorities.
  4. Exceptional attention to detail and a strong commitment to producing high-quality results.

About Us:

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