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Brand Marketing Manager
2 months ago
About the Role: The Change Partners are collaborating with a prominent Travel brand that is undergoing a significant transformation and expansion of its marketing teams. We are currently seeking a Marketing Manager to spearhead these efforts.
Key Responsibilities:
- Drive and enhance the Direct-to-Consumer (DTC) Marketing Strategy across the UK and Europe, in close partnership with the Chief Marketing Officer and Head of Marketing.
- Tailor strategies to effectively engage targeted customer segments across multiple channels.
- Craft and maintain the Marketing calendar to ensure timely execution of campaigns.
- Oversee initiatives across diverse channels, including Paid Media, Sponsorships, Social Media, Creative Development, Public Relations, Partnerships, and Production.
- Account for seasonal trends in demand and trading activities.
- Review and approve all marketing materials and creative assets to ensure compliance with brand standards.
- Formulate and implement the social media strategy.
- Act as the custodian of the brand's integrity.
- Design, manage, and execute comprehensive Marketing Campaigns.
- Analyze competitor and market dynamics, adjusting marketing strategies as needed.
- Coordinate with external agencies specializing in Media and Advertising.
- Oversee the marketing budget to ensure optimal return on investment.
Candidate Profile:
- A minimum of 3 years of experience in DTC Marketing, with a focus on brand management and delivering impactful campaigns, or relevant agency experience.
- Experience on either the agency or client side.
- Proficiency in developing Marketing strategies encompassing social media, branding, public relations, media, and creative aspects.
- Familiarity with both online and offline marketing channels.
- Strong business acumen and analytical skills.
- A proven track record of managing external agencies with a focus on achieving high ROI.
- Innovative thinking to drive the execution of unique Marketing Campaigns.
- Exceptional stakeholder management and leadership capabilities.
- Experience in DTC brands or agencies, preferably within the travel sector, though this is not a strict requirement.
Opportunity: This position offers a valuable chance to join a leading travel organization that is actively evolving and expanding its marketing and digital teams. You will play a crucial role as they extend their reach from the UK into Europe and beyond. This role presents significant opportunities for career advancement within the first 18 months.
We are looking for a dynamic DTC leader who can navigate an ever-evolving market landscape and contribute to shaping the business during this exciting growth phase.
