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Brand Manager
3 months ago
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title: Brand Manager
Location: London (Hybrid)
Job Description
An opportunity to be part of one of the fastest growing categories in skincare. The Cetaphil Brand Manager will play a key role in the delivery of the annual brand plan supporting on the full year media plan whilst bringing to life the social, influencer and PR strategy and execution with agency partners. A great opportunity for a forward thinking, dynamic and on the pulse marketeer who is looking to propel their career within the skincare industry.
Reporting into the UK&I Marketing Manager, this role will work closely with the wider brand team, commercial team, global team and agency partners to support driving market performance for the UK&I. A high performing, close knit team of passionate individuals
Key Responsibilities
In conjunction with the Marketing Manager, will lead and implement high profile communication plans to drive revenue and market out-performanceWorking close with the MM to define Cetaphil brand strategy aligned with the global strategic vision and support the implementation of the marketing plans for UK&I.Manage the annual influencer calendar across TikTok and Instagram including briefing, selection, campaign execution and reporting.Own the consumer sampling programme including forecasting & budgeting, tracking, proposals, activations & execution to drive brand trial.Track brand and project performance through data analysis by converting KPI's and findings into specific insights and actions that add value to the business.Work closely with cross-functional / departmental teams to create and execute IDS initiatives that support the brand objectives, including the development of targeted materials, salesforce assets, HCP events & HCP reactive sampling.In collaboration with Digital Marketing, digital agency & Brand Activation Manager, assist in execution of on and offline retailer marketing campaigns for trade and brandChampion the brand internally making sure all departments understand the brand and its goals.Lead the development of promotional activities in line with internal SOPs and Regulatory guidelines.
Skills & Qualifications
Degree level education (Commercial education, e.g., business, economics, administration preferable but flexible)Previous experience in Brand Management ideally with prior exposure to skincareExperience of delivering commercial KPIs and brand plansExcellent UK customer/ FMCG market knowledgeStrong presenting and communication skillsSelf motivator and autonomous with strong planning skills to maximise resultsPassionate about the beauty industry and always ahead of the game with industry trends and innovationAn entrepreneurial, adaptable and confident mindset
What we offer in return
You will be working for an organisation that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.
Our people make a difference
At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
If your application is successful and your profile is a match, we will invite you for a first virtual conversation with the recruiter.The next step is a virtual conversation with the hiring managerThe final step is a panel conversation with the extended team and 20 min presentation
