Senior Manager of Strategy, D2C

2 months ago

Lyne, United Kingdom SAMSUNG Full time

Position Summary

Why join our team?

With the fast changing trends in consumer behaviour towards shopping online and purchasing directly from manufacturers, Samsung has made growing its Direct to Consumer (D2C) business one of its global strategic priorities.

This role is a unique opportunity to design the next phase of our D2C growth. As our Senior Manager of Strategy, you will work closely with our D2C Commercial, Marketing and Development teams to identify future growth opportunities, and map out the strategy required to achieve both our Customer and Commercial Objectives. You will also work closely with our Product Divisions to understand their ambitions and challenges, to ensure D2C can support their objectives through data and insight.

With our D2C business continuing to grow quickly, this is an exciting time to join the team and work in a dynamic, ever-changing environment.

Role and Responsibilities

What will this role achieve?

Monitor key competitor proposition developments; benchmarking vs our own proposition

Evaluate D2C best-practice initiatives from other Samsung Subsidiaries, adapting for UK market

Monitor Ecommerce & Consumer Electronics market trends and performance

Develop D2C Strategy to drive profitable growth; achieving Customer & Commercial critical metrics

Lead multi-functional SEUK D2C Shop App Taskforce (T/F), to increase adoption and usage of App.

Market, Competitor & Consumer Insight

Monitor key competitor developments and conduct regular benchmarking of the Samsung D2C proposition to identify points of difference and improvement opportunities.

Identify D2C best practice and emerging trends in consumer electronics and other product verticals; building into SEUK D2C strategy and approach as required.

Build a deep understanding of our consumer needs, sharing with other D2C teams to factor into their planning and execution.

D2C Global Best-Practice Adaptation & Implementation

Summarize SEUK Activities to develop best practice examples across Proposition Development, Marketing and Onsite Execution; share as required with Global GMO team for global adoption

Work with Global GMO team to understand D2C best practice cases developed by other Global Samsung Subsidiaries; to evaluate performance through lens of UK Market & Consumer dynamics.

Use Global Best Practice cases to develop SEUK D2C Pilot activities for implementation. Work with D2C LT and teams to seek approval for adoption and execution of Pilot activities.

Collaboration across Product Divisions

Work closely with Product Divisions to understand market trends and market-share data, to develop deep understanding of Mobile, Domestic Appliance and TVAV priorities and challenges.

Incorporate divisional priorities into overarching D2C Strategy; developing activities and pilots for adoption by D2C Commercial, Marketing and Onsite teams to enhance Premium Sales and Profitability.

Collate, summarize and share results from pilot activities, to evolve and improve execution for future roll-out and expansion.

D2C Strategy Development

Work closely with UK DTC Leadership Team to understand overarching D2C objectives and strategic critical metrics for SEUK and Global D2C teams.

Collaborate with UK DTC LT to develop overall D2C Growth Strategy and longer term direction for SEUK.

Develop Strategic principles, objectives, critical metrics and plans to guide SEUK D2C growth, to achieve both customer and commercial objectives.

Work alongside Commercial, Marketing, Onsite and Development teams to develop Milestone and Project plans for key D2C activities; ensuring clear communication and alignment across teams.

Strategy Development to focus on the following key areas for SEUK DTC:

i) Premium Up-sell: Enhancing our ability to upsell visitors into our Premium SKUs across our Divisions (MX / CE), through optimization of proposition, messaging and customer journey.

ii) Ecosystem Attach: Increasing the portion of customers that buy Ecosystem Products (i.e.. TV + Soundbar, Mobile Phone + Buds); at point of purchase, or during post purchase experience.

iii) Existing Customer Retention: Developing our strategy to increase DTC Customer Lifetime Value through increasing frequency of upgrade and cross-selling into other categories / divisions.

iv) Early Upgrades: Pulling forward the upgrade decision for our customers, in order to increase lifetime value and Premium Market Share.

v) Shop App Development: Developing the Strategy to enhance the Shop App platform, in order to acquire additional customers, and better retain our existing customers, through developing improved App native functionality vs the mobile-web / desktop experience.

Shop App Taskforce Leadership

Manage Shop App Manager, supporting them to lead the Samsung Shop App T/F; with key objectives to increase downloads, engagement and conversion to sales; generating incremental revenue for DTC.

Support Shop App Manager to develop a clear roadmap of activities to increase Shop App adoption, working alongside GMO and EO teams to enhance the customer journey and native user experience offered by Shop App.

Collaborate with PMO, Regional and Global App Taskforce teams to prioritize planning and delivery of new initiatives; identify ways to rapidly bring new concepts to market through ‘test & learn’.

Track and monitor performance through implementation to benefits realization.

People & Culture

Contribute fully to the DTC team culture – that delivers on our targets, celebrates success and has fun whilst doing it.

Skills and Qualifications

What your key deliverables will be

Development of D2C Strategy, critical metrics, timings, aligned with SEUK Leadership Team

Development of Pilot proposals for SEUK D2C, based on global best practise cases

Through D2C Strategy, enable SEUK D2C to achieve commercial sales targets (Revenue, Profit, Budget Efficiency) and Customer critical metrics (Retention Share, LTV, Purchase Frequency)

What do we need for this role

Extensive e-commerce experience; ideally gained within a Commercial e-commerce role

Demonstrable experience in strategy development and planning

Experience in leading cross-functional teams

You will have strong strategic, analytical and commercial competence

A successful influencer with natural gravitas; excellent communication skills

Self-motivated, driven, creative problem solver and very resilient

Very strong resilience capability

Benefits of working here at Samsung include:

Hybrid working (3 days office & 2 days at home)

Bonus Scheme

Pension contribution

3 x volunteering days each year

Holiday - 25 days per annum plus bank holidays and an additional day off for your birthday

Access to staff sales discounts on a wide range of Samsung products

Access to discount shopping portal

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

We create the future by fostering a diverse culture to drive sustainable growth.

*

  • D2C Strategy Lead

    1 week ago

    Ashton-under-Lyne, Tameside, United Kingdom SAMSUNG Full time

    Samsung is seeking a strategic and results-oriented Senior Manager of D2C Strategy to spearhead the growth of our Direct-to-Consumer business in the UK market. As a key member of the team, you will play a pivotal role in developing and executing innovative strategies that drive both customer satisfaction and commercial success. Your responsibilities will...

  • Junior CRM Campaign Manager-Loyalty

    4 weeks ago

    Lyne, United Kingdom Samsung Electronics Full time

    Position Summary Why Join our Team? With the constantly evolving trends in consumer behaviour towards shopping online and purchasing directly from manufacturers, Samsung has made growing its Direct to Consumer (D2C) business one of its global strategic priorities. The D2C Division of SEUK is on a mission to make purchasing direct from Samsung the best way to...

  • Television Product Strategy Manager

    2 weeks ago

    Ashton-under-Lyne, Tameside, United Kingdom SAMSUNG Full time

    Position Overview As a key player in our TV product management division, you will have the unique opportunity to lead innovation within the consumer electronics sector. This role allows you to engage with advanced technologies and influence the future of television experiences. Collaborating with a diverse group of colleagues and partners will enhance...

  • Senior Retail Business Manager

    2 months ago

    Lyne, United Kingdom SAMSUNG Full time

    Position Summary Why join our team? Samsung has been the market leader in TV for the past 18 years. We continually push the boundaries of technology to bring meaningful innovation to the market and inspire consumers! The role of the European Visual Office (EVO) team is to provide guidance, coordination and leadership on behalf of our HQ in Suwon and in...

  • Television Product Strategy Manager

    2 weeks ago

    Ashton-under-Lyne, Tameside, United Kingdom SAMSUNG Full time

    Position Overview At Samsung, we are seeking a dynamic individual to take on the role of TV Product Manager. This position presents a unique opportunity to engage with groundbreaking technology and influence the future of the television landscape. You will collaborate with a diverse group of professionals, enhancing your network and expertise while...

  • Account Director

    3 months ago

    Lyne, United Kingdom SAMSUNG Full time

    Position Summary Why join our team? This role takes ownership of a group of large existing Samsung relationships in the Enterprise segment. This role is responsible for driving sales of the entire MX portfolio (product and services) into these accounts and the role will be measured against annual sales targets as part of the B2B annual management plan....

  • Consumer Insights and Brand Strategy Manager

    2 weeks ago

    Ashton-under-Lyne, Tameside, United Kingdom SAMSUNG Full time

    Samsung Consumer Insights and Brand Strategy ManagerAre you enthusiastic about analyzing consumer trends and fostering brand development? We invite you to explore the opportunity as a Samsung Consumer Insights and Brand Strategy Manager.Position OverviewOversee multi-category insights for Mobile Devices, Television, and Home ElectronicsEngage with diverse...

  • TV Product Manager

    3 months ago

    Lyne, United Kingdom SAMSUNG Full time

    Position Summary Why join our team? Joining our TV product management team offers an exciting opportunity to be at the forefront of innovation in the consumer electronics industry. You’ll have the chance to work with cutting edge technology and shape the future of television experience. You will have the opportunity to collaborate with a diverse range...

  • Senior Retail Business Manager

    24 hours ago

    Ashton-under-Lyne, Tameside, United Kingdom SAMSUNG Full time

    Unlock Your Potential at SamsungPosition OverviewAre you a seasoned professional looking to drive business growth and innovation? As a market leader in TV for the past 18 years, Samsung is dedicated to pushing boundaries and inspiring consumers. Our European Visual Office (EVO) team plays a pivotal role in shaping and executing our sales and marketing...

  • Senior Oncology Operations Manager

    2 weeks ago

    Ashton-under-Lyne, Tameside, United Kingdom Tameside and Glossop Integrated Care NHS Foundation Trust Full time

    Position OverviewSenior Oncology Operations Manager - Permanent RoleAn exceptional opportunity is available to become a vital member of our Oncology Services Team at Tameside & Glossop Integrated Care NHS Foundation Trust as a Senior Oncology Operations Manager. We are in search of a proactive and enthusiastic professional to oversee the Oncology Services...

  • Senior Oncology Operations Manager

    2 weeks ago

    Ashton-under-Lyne, Tameside, United Kingdom Tameside and Glossop Integrated Care NHS Foundation Trust Full time

    Job Overview Senior Oncology Operations Manager - Permanent Position An exceptional opportunity has emerged to become a pivotal member of our Oncology Services Team at Tameside & Glossop Integrated Care NHS Foundation Trust as a Senior Oncology Operations Manager. We are in search of a proactive and enthusiastic individual to oversee the Oncology Services...

  • Sell Out Innovation Manager

    2 months ago

    Lyne, United Kingdom SAMSUNG Full time

    Position Summary Why join our team? The Sell Out Innovation Manager sits within the E-store team where the main focus is on direct to consumer – Samsung.com, Shop App, EPP, SMB, E-promoter and Samsung Experience Stores with the goal to improve the revenue contribution in these channels as well as great customer experience! This role reports to the...

  • Wallet Partnerships Development Manager

    3 months ago

    Lyne, United Kingdom SAMSUNG Full time

    Position Summary Join one of the largest CE businesses in the world and be at the very heart of the business Services strategy. The European Telecommunications Office (ETO) Services team is responsible for developing and deploying new customer propositions across the EU region. As a result, we have a dynamic scope and a varied remit, being involved in...

  • Senior Mental Health Practitioner

    3 months ago

    Ashton-Under-Lyne, United Kingdom Pennine Care NHS Foundation Trust Full time

    An exciting opportunity to for a senior mental health practitioner within the living well service in Tameside & Glossop. This post will involve working with our Pennine Care NHS Foundation colleagues & our Partners in the Living well service to identify & support patients who are struggling with their Mental Health in the community. Senior Mental Health...

  • Senior Capital Project Manager

    1 month ago

    Ashton-under-Lyne, United Kingdom Pennine Care NHS FT Full time

    Job summary Pennine Care NHS Foundation Trust are looking to recruit an enthusiastic Senior Capital Projects Manager to join our dynamic and professional Capital Projects Team within Estates and Facilities. As Senior Capital Projects Manager you will be responsible for delivering a portfolio of Capital Projects across the Trusts footprint, you will...

  • Senior Mental Health Practitioner

    3 months ago

    Ashton-Under-Lyne, United Kingdom Pennine Care NHS Foundation Trust Full time

    An exciting opportunity for a senior mental health practitioner to work within the Living Well service in Tameside & Glossop. The post involves working collaboratively with individuals in a community setting to help them navigate and connect to a range of mental health services, community activities / services in line with their individual needs,...

  • Senior Mental Health Professional

    1 week ago

    Ashton-under-Lyne, Tameside, United Kingdom Pennine Care NHS FT Full time

    About This Opportunity We are seeking a dedicated and experienced Senior Mental Health Practitioner to join our Living Well service. In this role, you will play a vital part in providing comprehensive support to individuals facing mental health challenges. Your Responsibilities Conduct thorough biopsychosocial assessments and engage in initial...

  • Account Director – Finance

    2 months ago

    Lyne, United Kingdom SAMSUNG Full time

    Position Summary Why Join our Team? This role takes ownership of a group of Samsung accounts in the Finance & Business vertical in the Enterprise segment. This role will drive the sales of the entire MX portfolio (product and services) into these accounts and the role will be measured against annual sales targets as part of the B2B annual management...

  • Senior Mental Health Practitioner

    3 months ago

    Ashton-under-Lyne, United Kingdom Pennine Care NHS FT Full time

    Job summary An exciting opportunity for a senior mental health practitioner to work within the Living Well service in Tameside & Glossop. The post involves working collaboratively with individuals in a community setting to help them navigate and connect to a range of mental health services, community activities / services in line with their...

  • Senior Mental Health Practitioner

    3 months ago

    Ashton-under-Lyne, United Kingdom Pennine Care NHS Foundation Trust Full time

    Job overview An exciting opportunity to for a senior mental health practitioner within the living well service in Tameside & Glossop. This post will involve working with our Pennine Care NHS Foundation colleagues & our Partners in the Living well service to identify & support patients who are struggling with their Mental Health in the community. ...