Sales Enablement Marketing Executive

7 days ago

London, Greater London, United Kingdom Evelyn Partners Full time
Sales Enablement Marketing Manager Job Description

At Evelyn Partners, we are seeking a highly skilled Sales Enablement Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing activities and materials to support our practitioners in converting leads. This role involves understanding the sales process once we have generated a lead, identifying opportunities for marketing activity and pitch materials to best support that process for various target audiences, and creating compelling marketing/pitch materials and nurture activity to guide those leads through the sales funnel and drive business growth.

Key Responsibilities:
  • Use insight from practitioners and the market to understand the key needs of prospects in different target audience groups and define the messaging needed to convert leads into clients.
  • Develop and maintain a comprehensive library of pitch pack materials, case studies, and other sales collateral published to practitioners via the Seismic platform.
  • Work with the front office to drive adoption of the pitch pack, case studies, and sales collateral materials by practitioners.
  • Develop marketing strategies to nurture leads through the sales funnel, partnering with our new business team and Head of Trading Performance to understand where conversion could be improved.
  • Develop a process to support practitioners with bespoke pitch materials for higher-value opportunities.
  • Develop and track KPIs for the adoption of our pitch pack materials and sales collateral and their impact on prospect conversion as well as for lead nurturing marketing initiatives.

Qualifications:
  • Proven experience in prospect marketing and sales conversion marketing or a related field.
  • Strong understanding of market dynamics, customer behavior, and sales process methodologies.
  • Ability to write compelling and on-brand pitch pack and sales collateral content and present and organize them for easy access by the front office.
  • Experience in working with a technology platform like Seismic would be valuable.
  • Excellent communication and collaboration skills.
  • Ability to work collaboratively with cross-functional teams.
  • Proficiency in analyzing quantitative and qualitative data to help optimize sales materials and measure our activities' contribution to commercial goals.

Additional Information:
We are proud to value the differences that a diverse workforce brings, representative of society and our clients. At Evelyn Partners, we have a wide range of highly active employee resource groups and we're delivering multiple diversity, equity, and inclusion initiatives across the organization. It is our commitment to provide a workspace where all colleagues, regardless of identity, background, or circumstance, feel respected as individuals and feel that they can achieve their full potential and work in a safe, supportive, and inclusive environment.

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