Email Marketing Automation Specialist

4 weeks ago


London, Greater London, United Kingdom HTC Full time

About HTC VIVE

HTC VIVE is a leading virtual reality platform that has revolutionized the industry with its cutting-edge technology and innovative approach. As we continue to expand our European team, we are seeking a highly skilled Email & CRM Marketing Automation Manager to join our team.

About the Role

The successful candidate will be responsible for overseeing the end-to-end management of email marketing campaigns in Marketo, including content creation, segmentation, testing, and optimization. They will also ensure seamless data capture from Marketo forms and integrate them flawlessly with Salesforce, passing on relevant information to sales managers.

Responsibilities

  • Develop and manage a calendar for email marketing campaigns, considering the customer journey and segmentation.
  • Regularly analyse and report on email campaign performance, recommending improvements and adjustments based on KPIs.
  • Collaborate with the content and design teams to ensure email content is compelling, relevant, and aligned with our brand voice and objectives.
  • Liaise closely with the sales team to ensure leads generated are effectively managed and nurtured within Salesforce.
  • Set up and manage automated lead nurturing workflows within Marketo to optimise conversion rates and engagement.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years experience in email marketing and marketing automation, with hands-on expertise in Marketo.
  • Knowledge of HTML/CSS for email design customization.
  • Solid understanding of Salesforce, MQLs, SQLs and the sales stages.
  • Exceptional writing and editing skills with the ability to craft compelling email content.
  • Strong analytical mindset, comfortable with extracting and interpreting data to inform strategies.

What We Offer

HTC VIVE offers a dynamic and innovative work environment, with opportunities for professional growth and development. We are committed to delivering exceptional results and making a positive impact in the virtual reality industry.



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