Senior Email Marketing Automation Specialist
2 weeks ago
About the Role
We are seeking a highly skilled Senior Email Marketing Automation Specialist to join our team at Amazon UK Services Ltd. As a key member of our Talent Marketing team, you will play a critical role in executing email marketing campaigns to drive applications and support our customer-obsessed approach.
- Implement and execute email marketing campaigns to drive applications, leveraging your expertise in email marketing platforms, CRM systems, and analytics tools.
- Develop and maintain comprehensive knowledge of email marketing regulations and compliance, ensuring seamless execution of campaigns.
- Collaborate with cross-functional teams, including Performance Marketing, Field Operations, AI&C, Legal, and PR, to gather necessary content, assets, and approvals for each campaign.
- Work closely with the creative team to design and develop responsive email campaigns, ensuring a consistent user experience across various platforms and devices.
- Manage and own email reporting requirements, analyzing campaign performance metrics, including CTR, open rates, conversions, and engagement.
- Provide actionable recommendations to stakeholders based on insights from reporting, ensuring data-driven decision making.
Key Qualifications
- Previous marketing experience, with proficiency in email marketing platforms, CRM systems, and analytics tools.
- Expertise in audience segmentation, personalisation strategies, and lifecycle email marketing.
- Comprehensive knowledge of email marketing regulations and compliance, including GDPR and CAN-SPAM Act.
- Excellent organisational and project management skills, with the ability to handle multiple campaigns simultaneously.
- Strong written and verbal communication skills, with the ability to convey complex ideas succinctly.
About Amazon UK Services Ltd.
At Amazon UK Services Ltd., we are committed to delivering exceptional customer experiences through innovative marketing strategies. Join our team of talented professionals and contribute to our mission of raising the bar for lifecycle automation globally.
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