Salesforce Marketing Cloud Email Specialist/Admin

4 weeks ago

London, Greater London, United Kingdom Trustpilot, Inc. Full time
Salesforce Marketing Cloud Email Specialist/Admin

We are seeking a highly skilled Salesforce Marketing Cloud Email Specialist/Admin to join our team at Trustpilot, Inc. This role will provide critical support to our marketing operations, ensuring campaigns are delivered effectively, data is managed properly, and performance is tracked.

Key Responsibilities:
  • Support the development, execution, and management of email marketing campaigns, including platform administration and light development tasks.
  • Maintain and optimize our marketing operations using Salesforce Marketing Cloud, ensuring campaigns are delivered effectively, data is managed properly, and performance is tracked.
  • Monitor system performance, ensuring no downtime, slowdowns, or errors in processes like automations and journeys.
  • Identify and resolve issues related to campaign deployments, automation failures, data import/export, and system integrations.
  • Build and manage automations that update data, refresh segments, and trigger campaigns.
  • Assist in building and deploying emails, including setting up dynamic content and personalization, to ensure targeted and effective email campaigns.
  • Making data accessible and actionable within Salesforce Marketing Cloud, including managing MC Connect, data extensions, and integrating external data sources.
  • Implement and maintain security best practices within SFMC, including password policies, Multi-Factor Authentication (MFA), and regular user audits.
  • Ensure appropriate role-based permissions are in place, limiting access to sensitive data and ensuring that only authorized users can perform specific actions.
  • Regularly monitor and manage data storage limits and other platform thresholds to avoid performance degradation.
  • Assist with tasks related to marketing automation projects, such as audience segmentation, email deliverability, tracking email performance, and helping to grow the opt-in database.
  • Continuously monitor email deliverability rates, ensuring high inbox placement and low bounce rates.
  • Track and optimize journeys to prevent bottlenecks, data lags, or broken flows, ensuring customer interactions are seamless and error-free.
Requirements:
  • Experience as a Salesforce Marketing Cloud Email Specialist/Admin, including hands-on experience with Journey Builder, Email Studio, Automation Studio, Content Builder, and/or Mobile Studio.
  • Knowledge and experience of using HTML, CSS, AMPscript, and dynamic content builder.
  • Good understanding of marketing automation concepts, strategies, and best practices.
  • Experience with implementing and managing MC Connect.
  • Familiarity with tracking, analyzing, and optimizing email campaign performance metrics.
  • Good analytical skills to interpret campaign data and provide actionable insights.
  • Good communication and collaboration skills to work effectively with clients and cross-functional teams.
  • Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Admin) are highly desirable.
  • Circa 3 years of experience in marketing automation; is proficient in Marketing Cloud and understand CRM integration (Salesforce CRM preferred).
  • Demonstrated experience in marketing automation and inbound/outbound best practices and interdependencies with other tools (webinar platforms, CRM).
  • Effective communication and desire to improve processes.
  • Supported highly complex processes and demonstrable ability to understand the framework of campaigns.
  • Full understanding of marketing metrics including analytics and reporting.
  • Willingness and desire to grow within a supportive, collaborative, and innovative environment.
  • A hands-on, "can do" attitude is essential.
  • We are looking for someone who is eager to continuously learn and stay updated on the latest technologies and best practices in Salesforce Marketing Cloud and marketing automation.

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