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Digital Marketing Specialist
1 month ago
The Email Marketing Manager will oversee the development and execution of email marketing initiatives, collaborating with cross-functional teams to ensure seamless execution.
Main responsibilities include:
- Email Campaign Development: Utilize expertise in HTML/CSS and Salesforce Marketing Cloud to create responsive email campaigns.
- Template Creation & Maintenance: Build and maintain interactive email templates, ensuring proper rendering across devices and troubleshooting issues.
- A/B Testing & Optimization: Conduct A/B tests on email content, subject lines, and layouts to boost engagement and conversions.
- Event-Focused Campaigns: Develop tailored, event-specific email campaigns highlighting value propositions and driving participation.
- Performance Analysis & Improvement: Track email metrics, provide actionable insights, and stay updated on industry best practices to refine future campaigns.
This is a unique opportunity to join a rapidly growing marketing team as an Email Marketing Manager/Developer. The role requires strong developer skills and expertise in HTML/CSS, Salesforce Marketing Cloud, A/B testing, and collaboration with editorial, design teams, business partners, and project managers.
Prior experience with marketing automation, segmentation, and personalisation strategies is preferred.
Requirements:- Proficiency in using Salesforce Marketing Cloud, particularly Personalisation and Automation Studio.
- Knowledge of marketing automation, segmentation, and personalisation strategies.
- Experience in email lifecycle marketing and lead nurturing campaigns.
- Familiarity with email accessibility standards (WCAG) and responsive design principles.
- Demonstrable proficiency in HTML/CSS, with a basic understanding of SQL and AMPscript for data manipulation and personalisation in emails.
This position comes with a competitive salary range of £60,000 - £80,000 per annum, depending on experience. As a valued member of our team, you can expect a dynamic work environment, opportunities for growth and professional development, and a comprehensive benefits package.
