Marketing Automation Specialist
3 weeks ago
Soldo is a leading fintech company that is changing the way businesses spend money. We're looking for a Marketing Automation Specialist to join our team and help us drive efficiency, improve customer engagement, and support our overall marketing objectives.
The ideal candidate will have extensive experience with Marketo and a strong understanding of marketing automation principles. They will be responsible for managing and optimising the execution of marketing automation activities, including email marketing campaigns, data management, and lead scoring.
The successful candidate will have a results-driven mindset and the ability to meet and exceed engagement and conversion targets. They will also have excellent analytical skills and the ability to interpret data to drive marketing decisions.
We're a place where anyone can thrive, and we're looking for someone who shares our values of high standards, ambition, drive, and focus. If you're passionate about marketing automation and want to be part of a dynamic team, we'd love to hear from you.
Key Responsibilities:
- Execute and optimise email marketing campaigns to improve engagement and conversion rates
- Manage and segment contact databases for targeted and personalised communication
- Maintain lead scoring models to prioritise and qualify leads based on engagement and behaviour
- Conduct A/B testing and analyse results to optimise email campaigns and landing pages
Requirements:
- Extensive experience with Marketo and marketing automation principles
- Strong analytical skills and ability to interpret data to drive marketing decisions
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and meet deadlines
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