Marketing Automation Specialist
4 weeks ago
Soldo is a financial services and software company that's changing the way businesses spend money. As the Marketing Automation Specialist, you'll play a crucial role in managing and optimising marketing automation activities to drive efficiency, improve customer engagement, and support overall marketing objectives.
The ideal candidate will have extensive experience with Marketo and a strong understanding of data management and segmentation. They'll be responsible for executing and optimising email marketing campaigns, managing contact databases, and ensuring data accuracy and compliance with relevant regulations.
Additionally, the Marketing Automation Specialist will maintain lead scoring models, work closely with sales teams, and conduct A/B testing to optimise email campaigns and automated marketing assets. They'll also provide training and support to marketing and sales teams on marketing automation tools and processes.
Key responsibilities include:
- Executing and optimising email marketing campaigns
- Managing and segmenting contact databases
- Maintaining lead scoring models
- Conducting A/B testing and analysing results
- Providing training and support to marketing and sales teams
Soldo is a place where anyone can thrive. We're a team of over 350 employees from 26 nationalities, and we're committed to doing the right things for the right reasons. If you're a results-driven professional with a passion for marketing automation, we'd love to hear from you.
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