Marketing Automation Specialist
4 weeks ago
JAM IT Consultancy Ltd is seeking a skilled Marketing Automation Specialist to join our team. As a key member of our marketing function, you will be responsible for developing and executing end-to-end lead nurture, email campaigns, and marketing funnels within Marketo.
Key Responsibilities- Marketing Automation
- Manage the company's Marketing Automation platform (Adobe Marketo) to ensure seamless execution of marketing campaigns.
- Maintain high-quality marketing databases by uploading contacts from various sources and segmenting them effectively to optimize nurture programs.
- Design and send targeted, engaging emails to nurture contacts through the marketing funnel.
- Update the marketing database and CRM as required to ensure data accuracy.
- Develop KPIs to analyze campaign performance and provide meaningful insights.
- MQL Nurture and Handover
- Oversee the qualification of high-quality Marketing Qualified Leads and ensure their smooth handover to the Sales teams.
- Report on MQL generation to Senior Leadership Team and calculate the contribution of Marketing activities to pipeline values.
- Marketing Support
- Support campaign work across international marketplaces as required.
- Support brand and communications activities, such as PR, web, and video projects.
- Build positive relationships with other departments to support effective lead generation and content creation.
- Experience with Enterprise-level Marketing Automation platforms, such as Adobe Marketo, Oracle Eloqua, or Salesforce Pardot.
- Proven experience in developing and nurturing leads sourced through marketing campaigns.
- Experience in analyzing campaign data to provide meaningful insights.
- Experience in running marketing campaigns, including digital.
- Highly creative and able to articulate technical concepts in straightforward language.
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