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CompTIA is seeking a highly skilled Marketing Automation and Personalisation Specialist to join our dynamic team in EMEA. As a key member of our marketing team, you will be responsible for executing comprehensive strategies to enhance customer experiences, improve conversion rates, and achieve marketing automation excellence.
Key Responsibilities:- Collaborate with the EMEA Marketing Director to implement marketing automation and personalisation strategies aligned with the region's growth objectives, industry trends, and customer experience requirements.
- Oversee the deployment of personalised marketing strategies using persona insights and advanced technologies to enhance user engagement, relevance, and conversion rates.
- Collaborate with Content Writers to optimise content for targeted keywords, ensuring each piece of content is search engine-friendly. Conduct in-depth keyword research to identify opportunities for optimising existing content and creating new content that aligns with country-specific search trends and audience needs.
- Lead marketing automation and personalisation strategies alongside CX and Content strategy teams to ensure website and marketing assets effectively turn prospects into customers. Monitor and report on key performance indicators.
- Monitor and report on marketing automation and personalisation performance, utilising analytics to provide regular reports, and make data-driven recommendations to refine strategies by enhancing marketing automation processes and efficiencies, increasing lead generation, and reducing operational costs.
- Bachelor's or Master's in Marketing, Business, or a related field.
- Proven experience (3+ years) in marketing automation, personalisation, and conversion optimisation.
- Strong understanding of marketing technologies, data analytics, and digital marketing trends.
- Excellent project management skills.
- Exceptional English written and verbal communication skills.
- Proficiency in other European languages an asset but not essential.
We're a team of driven, creative problem-solvers who are passionate about empowering people to realise their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated. We're not just looking for employees, we're looking for partners who share our vision and are eager to contribute to our purpose.
We offer a comprehensive suite of benefit offerings, including health, dental, and vision insurance, unlimited PTO, flexible schedules, and a 401K retirement plan with a 6% company match. We're committed to diversity and inclusion, and we prohibit discrimination based on race, colour, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, or marital status.
