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Marketing Automation Specialist

1 month ago

London, Greater London, United Kingdom Soldo Full time
About Soldo

Soldo is a financial services and software company that's changing the way businesses spend money. We're on a mission to make finance more efficient and productive for every employee, department, and team.

The Role

We're looking for a Marketing Automation Specialist to join our team. As a Marketing Automation Specialist, you'll be responsible for managing and optimising our marketing automation activities to drive efficiency, improve customer engagement, and support our overall marketing objectives.

Key Responsibilities
  • Execute and optimise email marketing campaigns to improve engagement and conversion rates.
  • Manage and segment contact databases for targeted and personalised communication.
  • Maintain lead scoring models to prioritise and qualify leads based on engagement and behaviour.
  • Conduct A/B testing and analyse results to optimise email campaigns and automated marketing assets.
  • Provide training and support to marketing and sales teams on marketing automation tools and processes.
Requirements
  • Extensive experience with Marketo and operations.
  • Strong analytical skills and the ability to interpret data to drive marketing decisions.
  • Excellent knowledge of data management and segmentation.
  • Ability to work closely with sales teams to ensure seamless handover of qualified leads.
What We Offer
  • Competitive salary.
  • Private healthcare for you and your family.
  • Pension scheme.
  • Flexible working options.
  • 60 days' work anywhere.
  • 25 days off a year, plus public holidays and Christmas Eve and New Year's Eve.
  • Genuine career development opportunities.