Digital Marketing Automation Specialist
4 weeks ago
At JAM IT Consultancy Ltd, we are seeking a highly skilled Digital Marketing Automation Specialist to join our team. As a key member of our marketing function, you will be responsible for championing our marketing automation platform, optimising programs for lead nurture, and ensuring that our marketing database is well maintained.
Key Responsibilities:
- Manage our company's Marketing Automation platform (Adobe Marketo).
- Maintain our marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes.
- Build and send attractive, relevant, and engaging targeted emails designed to deliver key messaging and content to nurture contacts through the marketing funnel.
- Update our marketing database and CRM as required.
- Develop KPIs that provide meaningful analysis of performance.
MQL Nurture and Handover:
- Oversee the process of qualifying high-quality Marketing Qualified Leads.
- Oversee the handover of Marketing Qualified Leads to our Sales teams and apply feedback from Sales to digital marketing activities.
- Report on MQL generation to Senior Leadership Team and calculate the contribution of Marketing activities to pipeline values.
About You:
- Experience with Enterprise-level Marketing Automation platforms, e.g. Adobe Marketo, Oracle Eloqua, or Salesforce Pardot.
- Proven experience in developing and nurturing leads sourced through marketing campaigns.
- Experience of analysing campaign data to provide meaningful insights.
- Experience of running marketing campaigns, including digital.
- Highly creative.
- Good written and spoken communication, able to articulate technical concepts in straightforward language.
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