Digital Marketing Automation Specialist

3 weeks ago


London, Greater London, United Kingdom Allianz Popular SL. Full time

We are seeking a Digital Marketing Automation Specialist to drive our marketing automation strategy in the UK, Ireland, and Nordic countries.

As a key member of our marketing team, you will be responsible for developing and implementing lead generation and customer retention campaigns that drive commercial performance.

You will work closely with marketing colleagues in the UK and Northern Europe Marketing Hub to develop strong relationships that support our drive for digital marketing excellence.

Key Responsibilities:

  • Contribute to the evolution of our integrated digital marketing strategy to acquire new customers and retain clients through advanced marketing automation.
  • Create best-in-class email campaigns in collaboration with local Content Managers, from newsletters and ABM campaigns to automated nurtures, continually testing new approaches to optimise performance.
  • Work with Marketing Hub colleagues to drive improvements to the prospect website experience, specifically calls to action and forms powered by Marketo.
  • Leverage our lead scoring program to nurture warm prospects and drive marketing qualified leads.
  • Own the lead management process (from website leads to Salesforce integration), continue to implement best practices in line with Group initiatives as well as working closely with our internal telesales team to identify areas of improvement.
  • Assume the role of Data Protection Champion for the UK & Ireland marketing team, advising on GDPR best practice across our electronic marketing communications.
  • Share Marketo best practices with marketing automation specialists across Northern Europe to help drive digital marketing maturity in our region.
  • Own prospect data hygiene, working collaboratively with Marketing Hub colleagues and external suppliers to enrich our sizable prospect database to maximise delivery rates and segmentation opportunities.

About Allianz Trade:

Allianz Trade is the global leader in credit insurance and part of the #1 insurance brand globally in 2024.

We help our B2B customers grow by giving them confidence in tomorrow.

We do this by securing receivables through tailored trade credit insurance solutions and connecting businesses to the latest credit risk data to optimise credit control.

Allianz Trade are also a leading provider of surety bonds, which offer a powerful guarantee for the fulfilment of a contract across a wide range of UK industries.

Allianz Trade's Northern Europe (NEUR) region comprises the UK, Nordics (Sweden, Denmark, Norway and Finland), Belgium, Netherlands, Poland, Central and Eastern Europe countries (Hungary, Romania, Czech Republic, Bulgaria and Slovakia).



  • London, Greater London, United Kingdom Mason Blake Full time

    Digital Marketing Specialist – Email and Marketing AutomationJob SummaryMason Blake is seeking an experienced Digital Marketing and Automation Specialist to join our team. The successful candidate will be responsible for growing and maintaining our digital marketing efforts through our marketing automation platform.Key ResponsibilitiesCreate, test, and...


  • London, Greater London, United Kingdom Mason Blake Full time

    Job Title: Digital Marketing and Automation SpecialistAbout the Role:We are seeking an experienced Digital Marketing and Automation Specialist to join our team at Mason Blake. The successful candidate will be responsible for growing and maintaining our digital marketing efforts through our marketing automation platform.Key Responsibilities:Use Marketo to...


  • London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Job SummaryWe are seeking an experienced Digital Marketing Campaign Specialist to join our team at EMR | Specialist in Marketing Recruitment. The successful candidate will be responsible for developing and executing email marketing initiatives that drive engagement and conversions.Main Responsibilities:Develop and deploy responsive HTML/CSS email campaigns...


  • London, Greater London, United Kingdom Mason Blake Full time

    Digital Marketing Specialist – Email and Marketing AutomationJob SummaryMason Blake is seeking an experienced Digital Marketing Specialist to join our team. The successful candidate will be responsible for growing and maintaining our digital marketing efforts through our marketing automation platform.Key ResponsibilitiesCreate, test, and deploy single and...


  • London, Greater London, United Kingdom JAM IT Consultancy Ltd Full time

    Digital Marketing Automation SpecialistAt JAM IT Consultancy Ltd, we are seeking a highly skilled Digital Marketing Automation Specialist to join our team. As a key member of our marketing function, you will be responsible for championing our marketing automation platform, optimising programs for lead nurture, and ensuring that our marketing database is well...


  • London, Greater London, United Kingdom Mason Blake Full time

    About the Role:Mason Blake is looking for an experienced Digital Marketing and Automation Expert to join our team. As a Digital Marketing and Automation Specialist, you will be responsible for growing and maintaining our digital marketing efforts through automation platforms.Key Responsibilities:Use Marketo to create, test, and deploy email campaigns,...


  • London, Greater London, United Kingdom Marketing Moves Full time

    We are seeking an experienced Digital Marketing Strategy Specialist to join our team at Marketing Moves.The ideal candidate will have a track record in marketing operations with proficiency in marketing automation tools, including HubSpot. Experience with data management and enrichment using ZoomInfo and landing pages/forms via Storyblok is a plus.Key...


  • London, Greater London, United Kingdom The Digital Recruitment Company Full time £50,000 - £60,000

    Marketing Automation Manager Job DescriptionThe Digital Recruitment Company is seeking a highly skilled Marketing Automation Manager to join our dynamic team at a leading women's health practice. As a Marketing Automation Manager, you will play a crucial part in driving patient acquisition, retention, and overall practice growth through effective digital...


  • London, Greater London, United Kingdom Allianz Popular SL. Full time

    About the Role:We are seeking a highly skilled Marketing Automation Strategy Manager to join our team at Allianz Trade. As a key member of our Northern Europe region, you will be responsible for driving our marketing automation strategy, focusing on lead generation and customer retention campaigns.Key Responsibilities:Contribute to the evolution of our...


  • London, Greater London, United Kingdom The Digital Recruitment Company Full time

    Job DescriptionMarketing Automation ManagerJob Type PermanentSalary: £50,000 - £60,000 DOELocation: LondonConsultant: Mags RendleThe CompanyThe Digital Recruitment Company is recruiting for a Marketing Automation Manager to work for a leading women's health practice. This is an exciting opportunity to join a rapidly growing healthcare organization that...


  • London, Greater London, United Kingdom Merit Data and Technology Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Automation Specialist to join our team at Merit Data and Technology.About the RoleThis is a full-time position that requires strong technical skills in marketing automation, email build, and analytics. The successful candidate will be responsible for creating and executing email campaigns using...


  • London, Greater London, United Kingdom The Digital Recruitment Company Full time

    Marketing Automation ManagerThe Digital Recruitment Company is seeking a highly skilled Marketing Automation Manager to join our team at a leading women's health practice. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing automation strategies to drive patient acquisition, retention, and...


  • London, Greater London, United Kingdom CompTIA Human Resources Full time

    Role SummaryThe Digital Marketing Automation Specialist will be responsible for executing comprehensive strategies to enhance customer experiences, improve conversion rates, and achieve marketing automation excellence with identified growth countries within EMEA.Key ResponsibilitiesCollaborate with the EMEA Marketing Director to implement marketing...


  • London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    About the RoleWe are seeking a highly skilled Marketing Assistant / Executive to join our global financial B2B publishing brand.In this role, you will play a key part in driving subscriptions revenue growth by developing and executing integrated campaigns across multiple digital channels.You will also be responsible for building expertise in key sectors of...


  • London, Greater London, United Kingdom Marketing Moves Full time

    Marketing Operations ManagerYou will play a pivotal role in shaping and refining marketing automation, email marketing, data management, and lead outreach processes.Responsibilities:Develop and execute marketing emails for Field, Corporate, Partner, and Product Marketing campaigns using HubSpot, ensuring alignment with campaign targets.Manage contact lists...


  • London, Greater London, United Kingdom GrowthRocks Full time

    Job Title: Marketing Automation SpecialistAbout the Role:We are seeking a skilled Marketing Automation Specialist to join our team at GrowthRocks. As a Marketing Automation Specialist, you will be responsible for creating optimized funnels and flows for our clients, empowering unique marketing concepts to come to life.Key Responsibilities:Creating and...


  • London, Greater London, United Kingdom Allianz Full time

    We are seeking a Marketing Automation Specialist to drive our marketing automation strategy in the UK, Ireland, and Nordic countries. As a key member of our team, you will be responsible for developing and implementing lead generation and customer retention campaigns that drive commercial performance.Working closely with our marketing colleagues in the UK...


  • London, Greater London, United Kingdom Salt Digital Recruitment Full time

    Digital Marketing Specialist – £28K – £35K + Great Benefits – Hybrid (London) – Retail IndustryWe are seeking a skilled Digital Marketing Specialist to join our team at a well-known retail business. The ideal candidate will have experience in the retail industry, specifically in luxury retail.Key Responsibilities:Work with the Head of Brand and...


  • London, Greater London, United Kingdom Mason Blake Full time

    pAn established investment management firm based in London is seeking a seasoned digital marketing professional for a 1-year contract. Reporting to the Marketing Director, you will be responsible for developing and executing end-to-end marketing automation initiatives./ppbKey Responsibilities:/b/polliDevelop and execute marketing automation initiatives to...


  • London, Greater London, United Kingdom Digital Waffle Full time

    Role Overview:We are seeking a skilled Digital Marketing Specialist to join our team at Digital Waffle. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and revenue.Key Responsibilities:Develop and implement a data-driven digital marketing...