Digital Marketing Automation Specialist
3 weeks ago
We are seeking a Digital Marketing Automation Specialist to drive our marketing automation strategy in the UK, Ireland, and Nordic countries.
As a key member of our marketing team, you will be responsible for developing and implementing lead generation and customer retention campaigns that drive commercial performance.
You will work closely with marketing colleagues in the UK and Northern Europe Marketing Hub to develop strong relationships that support our drive for digital marketing excellence.
Key Responsibilities:
- Contribute to the evolution of our integrated digital marketing strategy to acquire new customers and retain clients through advanced marketing automation.
- Create best-in-class email campaigns in collaboration with local Content Managers, from newsletters and ABM campaigns to automated nurtures, continually testing new approaches to optimise performance.
- Work with Marketing Hub colleagues to drive improvements to the prospect website experience, specifically calls to action and forms powered by Marketo.
- Leverage our lead scoring program to nurture warm prospects and drive marketing qualified leads.
- Own the lead management process (from website leads to Salesforce integration), continue to implement best practices in line with Group initiatives as well as working closely with our internal telesales team to identify areas of improvement.
- Assume the role of Data Protection Champion for the UK & Ireland marketing team, advising on GDPR best practice across our electronic marketing communications.
- Share Marketo best practices with marketing automation specialists across Northern Europe to help drive digital marketing maturity in our region.
- Own prospect data hygiene, working collaboratively with Marketing Hub colleagues and external suppliers to enrich our sizable prospect database to maximise delivery rates and segmentation opportunities.
About Allianz Trade:
Allianz Trade is the global leader in credit insurance and part of the #1 insurance brand globally in 2024.
We help our B2B customers grow by giving them confidence in tomorrow.
We do this by securing receivables through tailored trade credit insurance solutions and connecting businesses to the latest credit risk data to optimise credit control.
Allianz Trade are also a leading provider of surety bonds, which offer a powerful guarantee for the fulfilment of a contract across a wide range of UK industries.
Allianz Trade's Northern Europe (NEUR) region comprises the UK, Nordics (Sweden, Denmark, Norway and Finland), Belgium, Netherlands, Poland, Central and Eastern Europe countries (Hungary, Romania, Czech Republic, Bulgaria and Slovakia).
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