Senior Marketing Automation Specialist
4 days ago
We are seeking a highly motivated and detail-oriented individual to join our Marketing Automation team at Insightsoftware. As a Marketing Automation Specialist, you will play a key role in supporting marketing processes within our martech stack, including lead routing, building segmentation lists, building emails, auditing 3rd party integrations, list importing, and maintaining database hygiene.
This is an exciting opportunity for someone who possesses a strong understanding of CRM and marketing automation tools, has a knack for data analysis, and thrives in a dynamic, creative problem-solving environment.
About the Job- You will be responsible for owning lead routing rules and maintaining automation that supports the lead lifecycle (capture, qualification, handoff).
- You will build and manage dynamic audience & suppression lists for marketing campaigns.
- You will build emails using standardized templates in Pardot.
- You will devise and execute A/B and multivariate testing across subject lines, layout, time + frequency, audience segmentation, etc.
- You will assist the Marketing Operations team with administration and technical support for Pardot/Salesforce and associated integrations.
- You will proactively identify & recommend process improvements in the lead lifecycle.
The successful candidate can expect a salary of $80,000 - $110,000 per year, depending on experience. This role is based in a dynamic and fast-paced environment where you will have the opportunity to grow and develop your skills.
In addition to a competitive salary, we offer a range of benefits, including health insurance, retirement plans, and paid time off.
Requirements- Bachelor's degree in Marketing, Business, Data Science, or related field.
- Experience with hands-on use of marketing automation tools and CRM systems.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Detail-oriented with a focus on data accuracy and cleanliness.
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