Email Marketing Automation Specialist
4 weeks ago
About HTC VIVE
HTC VIVE is a leading virtual reality platform that aims to revolutionize the industry with innovative technology and content. As we continue to expand our European team, we are seeking a dedicated Email & CRM Marketing Automation Manager to join our team.
About the Role
The successful candidate will be responsible for managing our Marketo system, creating engaging email campaigns, and ensuring seamless data transfer between our marketing and sales platforms. This role requires a strong understanding of email marketing best practices, Marketo, and Salesforce.
Key Responsibilities
- Develop and execute email marketing strategies to drive customer engagement and conversion.
- Manage email campaigns in Marketo, including content creation, segmentation, testing, and optimization.
- Collaborate with the content and design teams to ensure email content is compelling and aligned with our brand voice and objectives.
- Develop and manage a calendar for email marketing campaigns, considering the customer journey and segmentation.
- Regularly analyze and report on email campaign performance, recommending improvements and adjustments based on KPIs.
- Liaise closely with the sales team to ensure leads generated are effectively managed and nurtured within Salesforce.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years experience in email marketing and marketing automation, with hands-on expertise in Marketo.
- Knowledge of HTML/CSS for email design customization.
- Solid understanding of Salesforce, MQLs, SQLs, and the sales stages.
- Exceptional writing and editing skills with the ability to craft compelling email content.
- Strong analytical mindset, comfortable with extracting and interpreting data to inform strategies.
What We Offer
HTC VIVE offers a dynamic and collaborative work environment, with opportunities for professional growth and development. We are committed to fostering a culture of innovation, creativity, and excellence.
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