Email Marketing Automation Specialist

4 weeks ago

London, Greater London, United Kingdom HTC Full time

About HTC VIVE

HTC VIVE is a leading virtual reality platform that aims to revolutionize the industry with innovative technology and content. As we continue to expand our European team, we are seeking a skilled Email & CRM Marketing Automation Manager to join our team.

About the Role

The successful candidate will be responsible for managing our Marketo system, creating engaging email campaigns, and ensuring seamless data transfer between our marketing and sales platforms. With a strong focus on customer engagement, this role will play a crucial part in synchronizing our marketing automation efforts with our sales strategies.

Responsibilities

  • Develop and execute email marketing campaigns in Marketo, including content creation, segmentation, testing, and optimization.
  • Ensure data capture from Marketo forms is integrated flawlessly with Salesforce, passing on relevant information to sales managers.
  • Collaborate with the content and design teams to ensure email content is compelling, relevant, and aligned with our brand voice and objectives.
  • Develop and manage a calendar for email marketing campaigns, considering the customer journey and segmentation.
  • Regularly analyse and report on email campaign performance, recommending improvements and adjustments based on KPIs.
  • Liaise closely with the sales team to ensure leads generated are effectively managed and nurtured within Salesforce.
  • Set up and manage automated lead nurturing workflows within Marketo to optimise conversion rates and engagement.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years experience in email marketing and marketing automation, with hands-on expertise in Marketo.
  • Knowledge of HTML/CSS for email design customization.
  • Solid understanding of Salesforce, MQLs, SQLs and the sales stages.
  • Exceptional writing and editing skills with the ability to craft compelling email content.
  • Strong analytical mindset, comfortable with extracting and interpreting data to inform strategies.
  • Collaborative team player with strong communication skills and the ability to work across functions.

Working at HTC VIVE

HTC VIVE is a dynamic and innovative company that offers a unique opportunity to shape the future of virtual reality. Our team is passionate about delivering exceptional customer experiences and driving business growth through innovative marketing strategies.

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