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Email Marketing Automation Specialist

1 month ago

London, Greater London, United Kingdom Amazon UK Services Ltd. Full time

Email Marketing Automation Specialist

We are seeking a highly skilled Email Marketing Automation Specialist to join our team at Amazon UK Services Ltd. As an Email Marketing Automation Specialist, you will be responsible for executing email marketing campaigns to drive applications and perform email marketing tasks including campaign set-up, designing, scheduling, testing and deploying adhoc campaigns and journeys.

Key Responsibilities:

  • Implement and execute email marketing campaigns to drive applications.
  • Capture audience preferences for better targeting and implement data-driven personalisation techniques to enhance customer engagement and optimise campaign results.
  • Optimise email templates for various platforms (Outlook, Gmail) and devices (iOS, Android) to ensure a consistent user experience.
  • Maintain the campaign calendar, tracking key milestones and deadlines to ensure seamless execution.
  • Coordinate with internal and cross-functional teams such as: Performance Marketing, Field Operations, AI&C (Audience Insights and Creative), Legal and PR to gather necessary content, assets and approvals for each campaign.

Requirements:

  • Previous marketing experience and proficiency in email marketing platforms, CRM systems, and analytics tools.
  • Expertise in audience segmentation, personalisation strategies, and lifecycle email marketing.
  • Comprehensive knowledge of email marketing regulations and compliance (e.g., GDPR, CAN-SPAM Act).
  • Proficient in HTML/CSS for email design and familiar with responsive email design principles.
  • Experience using data and metrics to drive improvements.

Preferred Qualifications:

  • Excellent organisational and project management skills to handle multiple campaigns simultaneously.
  • Strong written and verbal communication skills, with the ability to convey complex ideas succinctly.
  • Capability to execute campaigns with highest standards in a rapidly evolving business environment.
  • Demonstrated drive for results with the ability to manage projects independently.