Marketing Director
1 week ago
We are seeking a highly skilled Marketing Manager to lead our marketing strategy and drive business growth. The ideal candidate will have a proven track record of designing and implementing successful marketing campaigns, strong analytical abilities, and a passion for driving business growth in a competitive landscape.
Key Responsibilities:
- Develop and execute an integrated marketing strategy that aligns with the company's business goals.
- Work closely with external marketing agencies to develop and produce engaging content for platforms like websites, social media, email campaigns, and brochures.
- Oversee all digital marketing efforts, including SEO, PPC, and social media management, to ensure high performance and consistent delivery.
- Ensure consistent design and communication of brand messaging across all channels.
- Organize and manage company events, trade shows, and exhibitions, ensuring a professional and effective delivery.
- Collaborate with the sales team to align marketing activities with business development goals, supporting delivery of successful lead nurturing and conversion.
- Manage relationships with external agencies, designers, and other third-party providers to ensure smooth delivery of marketing materials.
- Monitor, analyse, and report on the effectiveness of marketing campaigns, providing recommendations to continually improve performance.
Requirements:
- Minimum 3 years of experience in marketing, ideally in the construction or building materials industry.
- Strong understanding of digital marketing channels (SEO, PPC, email marketing).
- Experience with CRM systems and marketing automation tools.
- Creative mindset with an eye for design and branding.
- Data-driven decision-making with excellent analytical skills.
- Proficiency in software such as Google Analytics, Adobe Creative Suite, HubSpot.
- Degree in Marketing, Business, or a related field (or equivalent work experience).
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