Global Marketing Liaison

4 weeks ago


StainesuponThames, Surrey, United Kingdom IFS Full time

The role of Field Marketing Specialist is critical to our team's ability to scale into new markets. This position is responsible for executing the marketing plan at the regional level, utilizing marketing campaigns, messages, and assets developed by the corporate marketing team. The ideal candidate will have experience providing regional or field marketing support, preferably with B2B technology companies, and will be able to effectively localize and execute centrally-developed marketing campaigns and event plans in their region.

Key responsibilities include collaborating closely with regional sales leadership to prioritize marketing efforts with sales goals, developing and implementing effective marketing strategies to attract new contacts and convert them to leads, and monitoring and analyzing the performance of marketing activities. The successful candidate will also be responsible for working closely with the Global Events Specialist to support and execute detailed event plans, attending scheduled events and tradeshows, and owning lead capture onsite.

To be successful in this role, the ideal candidate will have a strong understanding of marketing principles and tactics, excellent communication and project management skills, and the ability to work effectively in a fast-paced environment. If you have a proven track record of delivering results-driven marketing campaigns and a passion for the field marketing space, we encourage you to apply for this exciting opportunity.

Requirements

  • At least 3 years of direct experience providing regional or field marketing support, preferably with B2B technology companies
  • At least 2 years of experience supporting and partnering with sales to meet or exceed pipeline and revenue targets
  • At least 2 years of experience with tradeshow execution, including logistics, and promotion of the event
  • ROI and goal-driven
  • Comfort and confidence with making decisions quickly


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