Brand and Marketing Director

4 weeks ago


StainesuponThames, Surrey, United Kingdom Kerry Group plc Full time
About the Role

Kerry Group plc is seeking a talented Senior Brand and Marketing Manager to join the Team to work on an exciting new start-up brand, SMUG Dairy, which is set to shake up the Dairy Category.

Key Responsibilities
  1. Working in conjunction with the Marketing Lead to launch and land a new Dairy Brand into the UK Market.
  2. Developing and implementing 360° communications channels to unlock the brand potential.
  3. Leading elements of the Integrated Marketing Communications - Digital and Social lead.
  4. Leading the shopper marketing and activation plan, including sampling, with supporting agency.
  5. Brand lead for artwork production/repro/printing.
  6. Key brand liaison with the sales and field sales team.
  7. Project managing specific innovations.
  8. Supporting the forward-looking innovation pipeline in conjunction with the Branded Innovation Team.
  9. Tracking and evaluating in-market performance and identifying opportunities to accelerate and optimize.
Qualifications and Skills
  1. Previous experience in Brand Marketing roles.
  2. FMCG background and experience (preferably Food/Beverage).
  3. Experience and knowledge of artwork and repro processes.
  4. Track record of successful creative development and leading Inter-Agency Teams.
  5. Social and Digital capability and evidence of driven Brand growth/objectives and performance.
  6. Able to influence, build effective relationships, and manage at senior levels within and outside the organization.
  7. Comfortable with ambiguity.
  8. Confident to own relationships and decision-making and work autonomously as needed.
  9. Desirable - experience and successful track record of launching a New Brand/Start-up.


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