Brand Manager, FMCG
1 month ago
We're Kerry Dairy Consumer Foods – a leading name in the food industry with over €470m sales revenue globally. Our portfolio includes famous British & Irish brands such as Strings and Things, Pure, Dairygold, and Coleraine, as well as a leading producer of fantastic supermarket private label Butters, Spreads, and Margarines.
We're also the home of Strings & Things, (Cheestrings & Yollies), the kids snack brand packed with fun which is perfect for kids lunchtimes and snacking occasions. Across Europe the brand is now worth over €130m and following a year of strong growth in GB is worth £68million here alone.
This role will provide the successful candidate with a competitive salary and excellent benefits, as well as a flexible working culture.
About the RoleAs a Brand Manager, you will lead execution and in-market activation from day one. You will work within the broader Category and Marketing function, reporting directly into the UK & International Marketing Manager.
You'll be responsible for driving the growth of our brand to drive competitive advantage, profitable growth, increase in brand value and maximum return on investment for Kerry Dairy Consumer Foods. This role gives you the chance to work across the full marketing mix.
You'll need to be open-minded and flexible, happy to work across a broad range of responsibilities. NPD and innovation pipeline, briefing and managing external agencies, managing our shopper/trade investment and executing and evaluating our brand plans.
Joining us means working in a fast, agile and ambitious environment, with talented people who really care about what they do. And because we're always looking to the future, you'll find plenty of opportunities to learn and grow.
Key ResponsibilitiesDevelop and implement brand marketing plans to drive growth and increase brand value
Manage external agencies and suppliers to deliver high-quality marketing materials
Analyze market trends and consumer behavior to inform marketing strategies
Collaborate with cross-functional teams to execute marketing campaigns
Monitor and evaluate campaign performance to optimize future marketing efforts
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