Marketing Operations Director

1 month ago


StainesuponThames, Surrey, United Kingdom IFS Full time
Job Title: Head of Marketing Operations

We are seeking a seasoned marketing professional to lead our marketing operations function. As the Head of Marketing Operations, you will play a pivotal role in driving marketing efficiency and effectiveness.

Your primary responsibility will be to optimize and automate marketing processes, ensuring seamless execution and maximum ROI. You will work closely with Regional Sales leadership to design and deliver data-driven insights, advising on campaign performance and marketing effectiveness.

Key responsibilities include:

  • Developing and managing the Marketing KPI dashboard, ensuring transparency and regular reporting
  • Identifying goals aligned with sales, establishing clear KPIs for marketing programs, and providing insights and recommendations on program performance
  • Maintaining weekly and quarterly reports on program performance against goals, identifying trends, and alerting the team
  • Developing and implementing attribution models to accurately measure the impact of marketing campaigns on pipeline generation
  • Ensuring the accuracy and reliability of lead, account, campaign, and partner marketing data
  • Reviewing inbound leads, ensuring correct attribution and allocation to campaigns, and providing input on lead management process refinement
  • Serving as the main point of contact for Sales Operations, aligning on key projects and cross-funnel operations
  • Managing and optimizing the Marketing Technology stack, including marketing data flow and quality
  • Leading the selection and implementation of new Marketing Technologies
  • Developing a 2-year roadmap for MarTech, based on team and organizational needs
  • Ensuring marketing activities comply with relevant data protection and privacy regulations

Qualifications:

  • At least 5 years of direct experience in Marketing Operations for a B2B organization, ideally in the technology space
  • Experience with developing KPIs for marketing teams and collaborating on team goal-setting
  • Data-driven with strong quantitative and analytical skills
  • Strong track record of developing and maintaining highly collaborative cross-functional relationships
  • Strong understanding of the marketing technology landscape and ability to quickly evaluate and learn new technologies


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